During the Farm Progress Show I got to spend time with Chun Woytera of New Holland. Like so many people I’ve worked with over the years with this company Chun just “gets it” when it comes to how important brand passion, team work and customer satisfaction are when conducting marketing campaigns. Chun’s comments should be required listening for agrimarketers of …
How Long Before Autonomous Tractors are on the Market?
Our latest ZimmPoll asked the question, “How important is immigration/farm labor to election?” This is really a pretty easy one to guess the results to. Somewhat to Very Important got about 84% of the votes. It certainly is an issue for debate in our upcoming Presidential election. Our new ZimmPoll is live and asks the question, How long until we …
New Holland Expands Self Propelled Forage Harvesters
New Holland has continued the launch of its Self Propelled Forage Harvester line that started last year. The five model line-up ranges from 480 horsepower all the way up to 825 horsepower according to New Holland’s Doug Otto, with whom I spoke with during the 2016 Farm Progress Show in Boone, Iowa this week. One of the greatest features of …
The @NHAgriculture NHDrive Concept Autonomous Tractor
Want a glimpse into the future of farming? You get it at the New Holland exhibit at the Farm Progress Show. On display is a concept tractor that is autonomous. I spoke with Carlo Lambro, Global President for New Holland, about this driverless tractor. Actually, the owner has the option to drive it or remotely control it since the New …
Reman Equipment Showcased at #AgMedia
The remanufactured equipment market has been increasingly popular with farmers across America, and CNH Industrial Reman, a Joint Venture between CNH Industrial and SRC Holdings Corporation is truly bringing farmers a new standard of quality in remanufactured equipment. Jamie Sullivan, Marketing Manager for CNH Industrial Reman, was on hand at the 2016 Ag Media Summit to discuss the benefits of …
New Holland’s Brand Marketing Communications Mgr.
Let’s welcome Francesca Vaughn to the agrimarketing community as the new Brand Marketing Communications Manager for New Holland North America. Francesca will be responsible for overall brand, product segment and channel marketing communications, in addition to management of creative agencies and vendors in North America. “We’re very excited for the level of expertise which Francesca brings to our organization”, said …
Explore The World of CNH Industrial with an App
CNH Industrial is inviting anyone to experience the power of what their machines can accomplish in a day, regardless of where you might be in the world. Thanks to the innovation of the smartphone, users of “The World of CNH Industrial” can witness a machine saving lives in the middle of the Atlantic Ocean, or harvesting enough grapes to fill 20,000 …
New Holland Supports 1st Fisher House in WI
The first Fisher House in Wisconsin was officially dedicated on Saturday, April 23 by Ken Fisher, Chairman and CEO of Fisher House Foundation, Andrew Roberts, President of Fisher House Wisconsin, and James McLain, Acting Director of Milwaukee VA Medical Center. Rebecca Gunderson, Community Relations Manager for New Holland North America, was on site representing New Holland during the dedication ceremony. …
CNH Releases 2015 Sustainability Report
CNH Industrial has proven time and again that they are a sustainable company. For the fifth year in a row they have been named an Industry Leader in the Dow Jones Sustainability (DJSI) World and Europe Inducies. They were the 2015 DJSI Capital Goods Industry Group Leader and were included on the CDP Climate A List. Now the company is …
New Holland Sponsors Awards for NCBA Recruitment
The Kansas Livestock Association and the Colorado Cattlemen’s Association each earned use of a piece of equipment from New Holland Agriculture for their outstanding efforts to recruit new members to the National Cattlemen’s Beef Association. Each of these NCBA affiliates will get its choice of a one-year lease on a New Holland Roll-Belt™ 560 Specialty Crop round baler or a …