Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …
AdFarm Brings Ag to Kansas City’s Crossroads District
AdFarm, a full-service marketing communications agency, is the first tenant to inhabit the 1925-constructed building after the property’s transformation to a multi-use commercial space. “Moving is not only refreshing for clients and AdFarmers, but the new office is also more welcoming and conducive for hosting industry events,” says Roger Reierson, AdFarm’s president and board chairman. “The location is close to …
This Year’s After the After Party with Rhea + Kaiser
The founders of Rhea + Kaiser have always been true proponents of professional development. That is one reason they are a big sponsor of the National Agri-Marketing Association Conference. Chuck spoke with Diane Martin with Rhea + Kaiser about their coveted After the After Party event. “In recent years we have been a sustaining partner with NAMA. With that investment …
MorganMyers Launches Digital Food IQ Quiz
For more than 30 years, MorganMyers has built a world-class reputation for building, protecting and promoting brands that help feed the world. The agency’s commitment to working with outstanding food and agriculture companies has given it the chance to work with some great brands over the years. So, naturally, the agency wanted to show solidarity with, and raise awareness for, …
Fein Awarded Marketing Award
The New Jersey Agricultural Society presented Scott Fein of C.H. Robinson the Phillip Alampi Industry Marketing Award at the New Jersey State Agricultural Convention in Atlantic City. He was selected to receive this award because of his support of Jersey Fresh. Scott was tasked a few years ago with planning, developing and executing a “locally grown” program that would serve …
Get Registered for 2014 Agri-Marketing Conference
Have you registered for the 2014 Agri-Marketing Conference? Come down to the Sunshine State, relax, network and learn. Sounding pretty good right now, eh? I’m on my way to Austin, TX for our quarterly Executive Committee Mtg. of the National Agri-Marketing Association. I’m sure we’ll get an update on what’s being planned for Jacksonville, FL in April. Let me know …
NAFB Names Marketing & Communications Manager
The National Association of Farm Broadcasting (NAFB) has brought Melinda (Mindy) Oberly on as their Marketing and Communications Manager. NAFB Executive Director Tom Brand says, “Mindy’s past experience and knowledge of agricultural marketing, client relationships, project management and communications planning will be beneficial as the association launches the NAFB Planner Tool this year.” Mindy spent the last 12-plus years with …
2014 Golden ARC Award Deadline Approaching
The Agricultural Relations Council (ARC) has issued a “call for entries” for the 2014 Golden ARC Awards. The competition includes 35 categories for agricultural public relations activities conducted in full or partially in the year 2013. All entires are due to contest headquarters on or before February 28th. Get on the ball and have your entires postmarked by January 31st …
Kruskopf Coontz Adds Two Ag Marketers
Kruskopf Coontz Advertising (KC) announced their new president, Dean Huff. Huff was previously working for Padilla/CRT, MN, where he led the agribusiness practice and was responsible for leading integrated communications. He has also worked for The Martin Agency, Colle McVoy and Saatchi & Saatchi. KC has also hired Duncan Salyer as their new Accounts Manager. Salyer comes from Broadhead + …
U.S. Ag Export Development Council Names Chair
The U.S. Agricultural Export Development Council (USAEDC) has named a new Chair at their annual workshop in November. United States Potato Board’s (USPB) John Toaspern, International Marketing Vice President, has been a member of the Executive Committee and an officer of USAEDC for the past six year. He move’s from serving as Vice Chair to taking over the reins from …