Ranch House Designs Inc. has provided hands-on workshops in agricultural marketing, livestock marketing and agricultural photography since 2011. Their latest event will take place March 27-29th in Kansas City, MO and I will be there. Join me atThe Gathering Conference, a leading educational workshop in the industry that is great for farmers and ranchers, association staff members and industry professionals. …
A Holiday Gift From eMarketer
eMarketer doesn’t want you to get left out in the digital cold in 2015. Find a link to their holiday gift below. ‘Tis the season for giving, so please enjoy our gift to you: a free copy of eMarketer’s “Key Digital Trends for 2015” report. Grab a mug of peppermint cocoa and dive in for a taste of what the …
NSIP Commits to Rebranding Initiative
Following a competitive RFP process, the National Sheep Improvement Program (NSIP) has selected Demeter Communications for its Rebranding Initiative. The purpose of the rebranding is to better position NSIP as the genetic selection tool for U.S. sheep producers, and increase usage of the technology for the benefit of all segments of the industry, according to Reid Redden, NSIP chairman. The …
ADAMA Wins Agrow Award
ADAMA Agricultural Solutions Ltd. (formerly Makhteshim Agan Industries) was recognized this week for its global brand launch, winning the international Agrow Award for Best Marketing Campaign. Earlier this year, the crop protection company launched the new name and uniform global brand for all of products, including MANA. Adama, which is the Hebrew word for “earth”, was chosen to signify the …
Another Successful NAMA Boot Camp
This year marked the 11th annual NAMA Boot Camp, a three day conference for professionals in the agriculture industry or in marketing positions. Event participants were able to hear from several different speakers with topics ranging from challenges in the beef industry to the latest and greatest technologies. I visited with NAMA Boot Camp Chair Amanda Sollman to learn more …
High Standards Required for Food Marketing
Recent Food Dialogues panelist Clarke Caywood (left), Professor, Integrated Marketing Communications Dept., Northwestern University, has some interesting perspectives when it comes to the topic of “Integrity in Food Marketing. I visited with Clarke prior to the start of last week’s program and asked him what that subject means to him. He says it has a lot of legal as well …
AdFarm Brings Ag to Kansas City’s Crossroads District
AdFarm, a full-service marketing communications agency, is the first tenant to inhabit the 1925-constructed building after the property’s transformation to a multi-use commercial space. “Moving is not only refreshing for clients and AdFarmers, but the new office is also more welcoming and conducive for hosting industry events,” says Roger Reierson, AdFarm’s president and board chairman. “The location is close to …
This Year’s After the After Party with Rhea + Kaiser
The founders of Rhea + Kaiser have always been true proponents of professional development. That is one reason they are a big sponsor of the National Agri-Marketing Association Conference. Chuck spoke with Diane Martin with Rhea + Kaiser about their coveted After the After Party event. “In recent years we have been a sustaining partner with NAMA. With that investment …
MorganMyers Launches Digital Food IQ Quiz
For more than 30 years, MorganMyers has built a world-class reputation for building, protecting and promoting brands that help feed the world. The agency’s commitment to working with outstanding food and agriculture companies has given it the chance to work with some great brands over the years. So, naturally, the agency wanted to show solidarity with, and raise awareness for, …
Fein Awarded Marketing Award
The New Jersey Agricultural Society presented Scott Fein of C.H. Robinson the Phillip Alampi Industry Marketing Award at the New Jersey State Agricultural Convention in Atlantic City. He was selected to receive this award because of his support of Jersey Fresh. Scott was tasked a few years ago with planning, developing and executing a “locally grown” program that would serve …