The American Lamb Board (ALB) has approved a new long range plan for 2018-2022 that sets a bold new demand growth goal. The strategic objective of the plan is to increase demand for American Lamb by 2 percent annually over the next five years, for a total demand growth of 10 percent. Per capita consumption of lamb in the U.S. …
A Preview of 2018 National Pork Forum
The 2018 National Pork Forum will take place February 28 – March 2, 2018 in Kansas City, Missouri. The event serves as the annual business meeting for the National Pork Board and the National Pork Producers Council (NPPC). “The purpose of both organization’s delegate sessions is to really look at the key issues. Producers have the opportunity to discuss those …
Bill Exempts Farms From Reporting Emissions
The National Cattlemen’s Beef Association (NCBA), National Pork Producers Council (NPPC), National Milk Producers Federation (NMPF) and poultry groups including National Turkey Federation, National Chicken Council, U.S. Poultry & Egg Association, and United Egg Producers applaud introduction of bipartisan legislation in the U.S. Senate that would prevent farms, ranches, and other agricultural operations from having to report livestock manure data …
2018 Alltech Global Feed Survey Results
The 2018 Alltech Global Feed Survey estimates that international feed tonnage has exceeded 1 billion metric tons for the second consecutive year, with a total of 1.07 billion metric tons of feed produced in 2017. The growth seen in 2017 was strong at 2.57 percent over last year. The feed industry, valued at $430 billion, has seen 13 percent growth …
Veal Myths Busted
Did you know milk-fed veal calves are raised significantly different today? The American Veal Association (AVA) made a goal in 2007 to move completely to group housing over a ten-year period. Since then, AVA members have researched the best facilities to provide optimal care and the financial resources to make it happen by the end of 2017. I had the …
American Veal Commits to Innovation, Collaboration & Quality
The American Veal Association (AVA) represents milk-fed veal producers and those members are small family farms. We were able to learn more about the organization and its vision of being a source of information and collaboration to customers about the high-quality, safe and nutritious veal their members provide and its mission of leading advocacy efforts that engage the industry in …
Find Your Adventurous Lamb Side
Last week the American Lamb Board (ALB) launched “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. We met up with them during NAFB’s Trade Talk to hear the details first hand. “This new positioning for American Lamb as the adventurous, versatile protein option talks directly to people we call “Flavor Seekers” who are bored …
“Feed Your Adventurous Side” with American Lamb
The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …
U.S. Dairy Producers Win Alltech KEENAN Great Green Getaway
For three U.S. dairy producers, the luck of the Irish was on their side when their names were selected in a live, random draw for The Great Green Getaway sweepstakes as the 2017 World Dairy Expo wrapped up in Madison, Wisconsin. In March 2018, Ashley Irvin, Tennessee; Hans Greisen, Wisconsin; and Mary Van Rossum, Wisconsin, will embark on a journey …
GIPSA Rules Withdrawn by Administration
The Trump administration today announced it will withdraw controversial regulations under the Grain Inspection, Packers and Stockyard Administration (GIPSA) related to the buying and selling of livestock. The action includes an interim final rule that deals with harm to competition and one proposed related rule issued in the final days of the Obama administration. The interim final rule was scheduled …