As John Deere kicks off its annual Green Fever sales event to start its 2015 product marketing year, the company is launching a new $35,000 Green Fever Giveaway program, which includes a $25,000 landscape makeover. Also during Green Fever sales event, customers can get major discounts and financing incentives on select models of equipment purchased from November 1, 2014, to …
Johanns Joins Deere Board
Former Senator Mike Johanns of Nebraska has been elected to the board of directors for Deere and Company. Johanns, who recently completed his term in the Senate after deciding not to run for re-election, also previously served as the U.S. Secretary of Agriculture and as governor of Nebraska. “Mike’s wide range of expertise in the areas of agriculture, banking, commerce, …
Top AgWired Stories of 2014
It’s that time of year when we take a look at the stats and see what stories were the most read, shared and liked in 2014. These top ten stories are from our Word Press stats. Taking a look at them, it seems our most popular posts are technology, John Deere and New Holland. But a lot happened in 2014. …
Deere to Sell Crop Insurance Business to FMH
Deere & Company has announced an agreement to sell its crop insurance business, subject to regulatory approval, to Farmers Mutual Hail Insurance Company (FMH) of West Des Moines, Iowa. The action is a result of Deere’s previously announced review of strategic options for the crop insurance business. The agreement will result in Deere selling both John Deere Insurance Company and …
John Deere Opens Tractor and Engine Museum
The John Deere Tractor & Engine Museum in Waterloo, Iowa officially opened its doors to the public this week with a focus on engaging visitors in the history of tractor and engine design and manufacturing. “Tractors and engines have been and continue to be important to John Deere’s success,” said Dawn Hendershot, Project Manager. “We are pleased to share the …
John Deere Picks McCormick Company for Marketing
John Deere today announced the selection of McCormick Company as its marketing agency for John Deere agricultural equipment media and creative projects, and John Deere Financial’s agribusiness market. The relationship will be managed from McCormick’s Kansas City and Des Moines offices. “It’s a sincere privilege for our company to have the opportunity to work alongside the teams at John Deere …
Slovakian Journalist Wins IFAJ Star for Ag Journalism
Slovakian journalist Jozef Sedlák was recently named the winner of the coveted IFAJ Star Prize in Agricultural Journalism for his story, “Food Does not Come from Supermarket Shelves,” which was published in the weekend edition of the Pravda daily newspaper. Judges said they were captivated by the entrepreneurial story of a young Slovak farmer Pavel Petránek, a turkey breeder from …
John Deere Has Green Fever at NAFB
National Association of Farm Broadcasting’s Annual Trade Talk allows the chance to sit down with multiple exhibitors. I stopped and talked with Barry Nelson at the John Deere exhibit and they are highlighting the Green Fever Sweepstakes where the grand prize is: $25,000 Landscaping makeover, plus your choice of: a Gator™, a ZTrack™ Mower, 1 Family Tractor, or Signature Series …
John Deere Connects with JDLink™
Last week during National Association of Farm Broadcasting’s Annual Trade Talk I visited with Beverly Flores, Integrated Communications Manager with John Deere. She tells me about the MyJohnDeere Operations Center with intuitive, easy-to-use tools for customers to manage their machinery and develop agronomic insights. Data can be uploaded securely using backup tools or right from the field using JDLink™ and …
Smart Data Best for Decision Making
The challenge in precision ag these days seems to be less about how much data can be created – plenty of tools and programs to tell you everything about your operation – and more about how to create just the data needed without making farmers try to drink from some firehose of information. One of John Deere’s partner companies definitely …