2025 Tech Hub Live

Road Savvy Sprayer

Laura McNamara

The technology behind the 730 series sprayers is child’s play for Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East. Paul says these sprayers can retract to dimensions suitable for road travel at the push of a button. The 730i series sprayers can also travel up to a speed of about 12 mph in …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology

Self-Propelled Sprayer Debuts on Consumer Market at Agritechnica

Laura McNamara

John Deere has officially introduced its first ever self-propelled sprayer for the European market, the 5430i, as one of the latest options in sprayer technology at Agritechnica 2007. The Manager of John Deere advertising in Africa, Europe and the Middle East, Paul Leathem, says European business is moving away from mounted sprayers and is demanding more self-propelled technology. He says …

Agribusiness, Audio, Equipment, Farming, International, John Deere, Precision Agriculture, Technology

E Premium Pride

Laura McNamara

John Deere’s E Premium Series tractors are the first designs to introduce an electrical power network for operating tractors. The new electrically powered generator produces up to 20 kW of electric power at an engine speed of 1800 rpm. In an earlier post, I detailed just how this new electric power system works. But, our group of reporters traveling with …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, John Deere, Technology, Tractor

Agritechnica Creates Company-Consumer Dialouge for John Deere

Laura McNamara

It’s not ALL about showing off at the world’s largest farm machinery show. At least, not for John Deere. Sure, the event is a forum meant to showcase products from competitors throughout Europe. But for one of two presidents of the John Deere worldwide agricultural operations, Mark von Pentz, Agritechnica also gives companies like John Deere the chance to hear …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology

Heidelberg’s Rooftop Landscape

Laura McNamara

The gray sky couldn’t fully mute the reds, yellows, greens and oranges of fall that were sprinkled throughout the rolling hills surrounding Heidelberg today. The colors popped through a lacy mist draped over the valley. The fall hues weren’t the only colors stubborn enough to stand out from the gray haze. “Heidelberg is known for it’s colorful rooftop landscape,” said …

International, John Deere

World Leaders to Speak on Food and Sustainability in New Orleans

Laura McNamara

The Presidents of Iceland and Bangladesh, Nobel Peace Prize Winner Norman Borlaug and soil and crop experts are all slated to speak at the 2007 International Annual Meetings in New Orleans Next month. The American Society of Agronomy (ASA), Crop Science Society of America (CSSA), and Soil Science Society of America (SSSA) are hosting the international forum on food and …

Ag Groups, Agribusiness, Environment, Farming, International

ls Food a Right?

Chuck Zimmerman

October 16 is World Food Day as coordinated by the Food and Agriculture Organization of the United Nations. This year’s theme is “The Right to Food.” I’m all for bringing attention to the fact that there are people starving and we should do all we can to feed them with our excess. However, if you listen to the following statement …

Audio, International

My Second Chance

Harry Siemens

On Day Three of my recovery from my quadruple by-pass surgery, my partner in the next bed, who was going home that day, received a visitor who had the same surgery several years back. He looked at both us, and said, “Guys, listen up! Appreciate the fact you have just received a ‘Second Chance’. Wow what a statement and what …

International