2025 Tech Hub Live

Agri-Culture: The Vietnamese Coffee Bean

Laura McNamara

I didn’t just see hills covered in coffee plants during my motorcycle excursion through central Vietnam. I also witnessed just how the locals dry their beans. No, there are no big factories or warehouses with some sort of huge electrical dryers as you might imagine. The Vietnamese way isn’t quite so fancy or complicated. The locals just lay some tarp …

Agribusiness, Farming, Food, International

New Holland in Thailand

Laura McNamara

I’m sure most of you didn’t know this, but I haven’t quite made it back home from the Agritechnica event I covered in Germany in early November. In fact, I’ve only ventured further from home… all the way to Thailand. My first impression of farming in Thailand left me thinking that most of the farming operations were small and local, …

Agribusiness, Equipment, Farming, International, New Holland, Tractor

Harry’s Christmas Message

Harry Siemens

From Laurelle, Harry, Judith, and Lynn Siemens, Winkler, Manitoba Canada: Three of the most powerful men of their time that first Christmas focused on Jesus – Psalm 148:11, 13 – Kings of the earth, and all people; princes , and all judges of the earth. . .Let them praise the name of the Lord: for his name alone is excellent; …

Audio, International

Case IH Caters to Large Western European Operations

Laura McNamara

Large, professional operations, that’s what Case IH focuses on in Western Europe. So, it’s fitting that Case IH is introducing the largest tractor to ever hit the European Market at the farm machinery event in Europe, Agritechnica 2007. The new MAGNUM 335 delivers up to 368 hp with 1,900 rev/min. Case IH also claims the MAGNUM 335 delivers the highest …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, Technology, Tractor

New Holland Earns 3 Medals at Agritechnica

Laura McNamara

New Holland Communications Manager, Klaus Senghaas like to think their exhibit is the major player in Hall 3 of Agritechnica 2007. The three medals New Holland has secured this year suggest that just might be the case. With 2,000 meters of floor space, New Holland has a handful of tractors and 4 combines on display. The German Agriculture Society, or …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, New Holland

John Deere iSolutions Make Precision Technology Easy to Understand

Laura McNamara

One of the biggest client-customer programs offered at the John Deere Agritechnica exhibit is the iSolutions program. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, explains that AMS technology is well known in both North America and Europe, but the technology is less understood in Europe. He says iSolutions is meant to explain …

Agribusiness, Audio, Farm Shows, Farming, International, John Deere, Technology

Europe is Crazy for Combines

Laura McNamara

John Deere offers five times as many combines in Europe as it does in North America. Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says combines are a popular product in Europe with John Deere offering 5 different lines of combines, with a total of 27 different models. John Deere’s newest series, the …

Agribusiness, Audio, Equipment, Farm Shows, Farming, International, John Deere, Technology

John Deere Tractors Useful for North America, Popular in Europe

Laura McNamara

Paul Leathem, the manager of John Deere Advertising in Africa, Europe and the Middle East, says sales of the 9030 tractor are really starting to take off in Europe, particularly in Russia where the 9030 even won a gold at a farm machinery show. Paul says the 8030 series is another Waterloo, Ontario, Canada tractor series that’s picking up clout …

Agribusiness, Audio, Farm Shows, Farming, International, Technology

John Deere Committed to Consumers at Agritechnica 2007

Laura McNamara

It’s hard to miss the eight moving, hi-definition flat screen T.V.s, the blonde German actor, and the big moving E Premium Series tractor on the John Deere stage. The screens, actor and tractor would put on a show regularly throughout the day highlighting the key products and technology Agritechnica attendees will find at the John Deere exhibit from November 13 …

Agribusiness, Audio, Education, Equipment, Farm Shows, Farming, International, John Deere, Technology