Butterball wants kids to celebrate agriculture just in time for the big fall turkey dinner holiday! Butterball, LLC has partnered with Weekly Reader to develop “Celebrate Agriculture” – a compelling set of classroom learning materials designed to educate children about the importance of responsible agriculture. Butterball’s “Celebrate Agriculture” Weekly Reader program will provide educational materials to more than 200,000 teachers …
Gabriela Cruz Presented Kleckner Trade & Technology Advancement Award
During the annual TATT Global Farmer to Farmer Roundtable our participant from Portugal received a prestigious award. Gabriela Cruz received the Kleckner Trade and Technology Advancement Award. I spoke with her about her award and participation in the roundtable and you can listen to our conversation below. Gabriela Cruz is passionate about many things: the family farm that she and …
American Farmland Trust Invites You to “Dine Out for Farms” this Week
Need a good excuse to dine out this week? Well, the American Farmland Trust invites you to have a meal out on the town in support of farms in this country now through October 16th: “We hope that many consumers will be a friend to farms and join us at the table during the national Dine Out for Farms™ week …
Macro Food Trends
Straight from the NAMA Trends in Agriculture conference is a video with panel participants produced by Paulsen Marketing. The second day of NAMA’s Trends in Agriculture kicked off with a panel discussion on “Macro Food Trends.” Dan Halstrom is the Senior Vice President of marketing and communication for the U.S. Meat Export Federation. He emphasized a focus on global trade …
Key Consumer Trends
The leader for the trends team within the consumer insights strategy group at General Mills is Carol Bagnoli. Carol was part of the Macro Food Trends Panel Discussion at the National Agri-Marketing Trends In Agriculture conference. She looks at consumer trends and how they’re shifting including consumer values, behavior shifts outside of food, food trends, health trends, sustainability and demographic …
Food Trends
What are the trends in food facing a company like Hy-Vee? We found out at the NAMA Trends In Agriculture conference from Rose Mitchell, Senior VP, Governmental Relations. Rose says there are four key trends they are looking at that include health, safety, taste and how to cook. She says they listen to their customers to identify these trends and …
Big Truck Tacos Wins Great Food Truck Race
The winner of the Great Food Truck Race, Food Network, is Big Truck Tacos. This is a contest it would be fun to participate in, which I sort of did at Farm Progress Show. Of course lots of people did by voting online. Here’s a local news clip from Oklahoma City about the team/truck at the start of the competition.
National Cheeseburger Day
Don’t forget that tomorrow is National Cheeseburger Day. It’s a time to get that grill going, or oven, or frying pan . . . Americans celebrate National Cheeseburger Day, September 18, 2010, with classic beef cheeseburgers, a favorite American tradition. As a preferred topping on the burger, 44% choose American cheese, 38% like Cheddar and 23% also say they sometimes …
I Farm to Feed the World
During the Farm Progress Show, Bayer CropScience kicked off a new initiative called, “I Farm to Feed the World,” in an effort to raise awareness about the need to decrease global hunger amidst a growing population. I spoke with Mark Wrucke about the program and he said, “We’re a global organization and we realize ag has some real challenges coming. …
Lady Gaga Gags PETA
Lady Gaga definitely won the prize for most outrageous outfit at the MTV awards on Sunday night with an all-meat ensemble complete with hat, shoes and purse that people are still talking about. The sound of Hollywood vegans and vegetarians gagging was music to the ears when she walked up on stage in the outfit to accept the award for …