2025 Agri-Marketing Conference

Meat Meets Colbert

Cindy Zimmerman

A word of advice to agricultural lobbyists – throw your media training out the window if you agree to do an interview with Stephen Colbert. American Meat Institute President J. Patrick Boyle was the main dish Tuesday night on the Colbert Nation “Know Your Lobby” segment, which profiles lobbying organizations. “Although I’ve had a lot of tough interviews in my …

Food, Media

There Is Truth In Food

Chuck Zimmerman

When it comes to food we all need a little bit of truth. Well, maybe a lot of truth. So TruthInFood.com sounds like a good idea. To learn more about this intriguing project I spoke with Mike Smith, Food Chain Communications. Mike and I had a great conversation about understanding why people from both production agriculture and the urban consuming …

Agencies, Audio, Food, ZimmCast

Book Review – Public Produce

Joanna Schroeder

I came across an interesting little book a few weeks ago called Public Produce, authored by Darrin Nordahl. The book discusses the urban agriculture movement and highlights several programs in both California and Iowa – two states the author has called home (and I have also called home). The move to public produce has been driven in part by several …

Food

Fine Dining At The Fort

Chuck Zimmerman

It’s nice to talk about something other than “the issue” here at the Cattle Industry Summer Conference. It has sure dominated discussion and I sincerely hope “the issue” can be worked out amicably and soon for the benefit of everyone in the beef industry. If you’re wondering what I’m referring to then check my earlier posts from this morning. So, …

Audio, Beef, Cattle Industry Conference, Food

Book Review – Green Gone Wrong

Joanna Schroeder

Everyone has an opinion about the veracity of global warming, except, maybe global governments who are pursing economic improvements on the back of climate change. The quest for the reduction of greenhouse gas emissions, and predominately carbon dioxide (CO2) has led to a spurt of new research around the development of more sustainable practices and technologies. But at what cost …

Farming, Food, Organic

The Dorm Room Diner

Chuck Zimmerman

The Dorm Room Diner just sounds like it would be a great gift for your college student. I found a link via one of my Twitter followers. So I checked it out and the first thing that caught my eye was “beef” and I love beef (all other types of meat too). Here’s what Dulce Taylor says on her cookbook …

Food

Weber On The Grill iPad App

Chuck Zimmerman

Here’s an interesting looking app for your iPad. However, the $4.99 price tag makes me hesitate. Me, a carnivorous grill-a-holic. What do you think? Worth $4.99? Almost one year after the launch of its successful Weber’s On the Grill recipe and grilling technique app for the iPhone and iPod touch, Weber-Stephen Products Co. has just released a new Weber’s On …

Food

Cow Appreciation Day At Chick-fil-A

Chuck Zimmerman

Feel like cow dressing this Friday? You can get some free food at Chick-fil-A. Chick-fil-A is issuing a cattle call! On Friday, July 9, Chick-fil-A® restaurants nationwide will celebrate the company’s annual Cow Appreciation Day event by offering a FREE meal to any customer who visits one of the chain’s mall or stand-alone restaurants fully dressed as a cow. Customers …

Food

Sanani Coffee Gets Thumbs Up

Chuck Zimmerman

I introduced you to Sanani Coffee recently after interviewing company President, Tarif Ausaf. Since then I was sent a box to sample and I’m happy to report that I can recommend it. The coffee is excellent and Cindy told me she liked it too after trying it this morning for the first time. Here are a few newsworthy facts that …

Food

Hidden Valley Brings You The Farmhouse

Chuck Zimmerman

With a name like Farmhouse it was a natural for a post on AgWired. The makers of Hidden Valley® Salad Dressings are pleased to announce the introduction of Hidden Valley® Farmhouse Originals Dressings. These four new flavors step beyond ranch to add fresh from the farm tasting flavors and robust taste to even the simplest of dishes and make vegetables …

Food