Let’s get a preview of this year’s Expo which I will be covering this week. Before heading out on an SCR Dairy Farm Tour this morning I spent a little time in the media room and visited with Janet Keller, Communications & Public Relations Manager, World Dairy Expo. Janet says the show has a very large commercial exhibits increase with …
Alltech’s Global 500 Is Right Around The Corner
Ruminating on the future of beef and dairy farming will be the topic of discussion at Alltech’s 5th Annual Global 500. The event will feature industry experts who will address the changing future of the dairy and beef industries. Last year’s event was a success with 700 attendees and they are expecting over 1000 this December 4-6 in Lexington, Ky. …
Milk Unleashed Educates Moms
Milk Unleashed has launched! It’s a campaign to educate moms on the importance of dairy, and offer easy ways to incorporate more milk into their families’ diets with shelf safe milk. It’s sponsored by Tetra Pak, makers of shelf safe cartons for milk, juice, soup, broth and other products. Shelf safe milk is Grade A fluid milk that requires no …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
Social Media Beyond the Choir
AgNerds from across North American came together in Kansas City, MO to attend the 2012 Agvocacy 2.0 Training. “Beyond the Choir” was a common theme throughout the week as we tweaked how to use social media in telling our story of agriculture to those not quite as familiar with it. Some came as social media gurus and others with a …
Buck-a-Liter Program Supports Wounded Warriors
Beef and dairy producers will have the opportunity to show wounded veterans their appreciation, simply by buying Cydectin® Pour-On from Sept. 1 to Nov. 30, 2012. For each liter of CYDECTIN (moxidectin) Pour-On purchased, Boehringer Ingelheim Vetmedica, Inc. will donate $1.00 to Wounded Warrior Project™ (WWP). In 2011, Boehringer Ingelheim Vetmedica, Inc. donated nearly $200,000 to support Wounded Warriors through …
Go Bold With Butter
Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just …
House Committee Considers Farm Bill Amendments
Last month, we told you about how the U.S. Senate had trimmed the number of amendments in the Senate Agriculture Reform, Food, and Jobs Act of 2012, better known as the Farm Bill, from 300 down to 73. Today, the debate moved to the House, as the House Agriculture Committee was adding and subtracting the lower chamber’s own amendments (about …
World Dairy Expo Facebook Fan Giveaway
One lucky fan will win the ultimate Madison experience with the World Dairy Expo 10K Ultimate Fan Giveaway. Dairy enthusiasts are invited to become fans of Expo on Facebook. Fans of Expo’s Facebook page are privy to the latest information, giveaways, including free tickets and official Expo gear, plus it’s an excellent opportunity to connect with other dairy producers and …
Those Funny Canadians!
“I’m Sexy and I Know it” has to be one of the most parodied songs ever, but here’s a new one with a dairy farm theme from a couple guys in Sussex, New Brunswick – “From Sussex and I know it.” Already almost 400,000 views since May 31!