The company that has been mainly responsible for our ability to cover World Dairy Expo on World Dairy Diary.com year after year is Charleston|Orwig. This integrated marketing and reputation management agency has quite a few clients in the dairy business, including our marquee sponsor, New Holland. I spoke with Charleston|Orwig’s Mike Opperman, Sr. Director, Strategy and Planning, (left on the …
New Holland Sponsors World Dairy Expo
One of the big “new” things at the 2012 World Dairy Expo is New Holland! New Holland has made a major commitment to support the Expo for several years. Here’s Abe Hughes, VP, North America, for New Holland, with U.S. Secretary of Agriculture, Tom Vilsack, during his visit to Expo this morning. We want to thank New Holland for sponsoring …
Farm Co-ops Set Records in 2011
October is National Cooperative Month and 2012 is the the United Nations International Year of Cooperatives, so it is extra special to celebrate record farm cooperative income in 2011. USDA released the latest statistics today, showing that farmer, rancher and fishery cooperatives posted record sales of $213 billion and $5.4 billion in net income, surpassing the previous record sales year …
World Dairy Expo Preview
Let’s get a preview of this year’s Expo which I will be covering this week. Before heading out on an SCR Dairy Farm Tour this morning I spent a little time in the media room and visited with Janet Keller, Communications & Public Relations Manager, World Dairy Expo. Janet says the show has a very large commercial exhibits increase with …
Alltech’s Global 500 Is Right Around The Corner
Ruminating on the future of beef and dairy farming will be the topic of discussion at Alltech’s 5th Annual Global 500. The event will feature industry experts who will address the changing future of the dairy and beef industries. Last year’s event was a success with 700 attendees and they are expecting over 1000 this December 4-6 in Lexington, Ky. …
Milk Unleashed Educates Moms
Milk Unleashed has launched! It’s a campaign to educate moms on the importance of dairy, and offer easy ways to incorporate more milk into their families’ diets with shelf safe milk. It’s sponsored by Tetra Pak, makers of shelf safe cartons for milk, juice, soup, broth and other products. Shelf safe milk is Grade A fluid milk that requires no …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
Social Media Beyond the Choir
AgNerds from across North American came together in Kansas City, MO to attend the 2012 Agvocacy 2.0 Training. “Beyond the Choir” was a common theme throughout the week as we tweaked how to use social media in telling our story of agriculture to those not quite as familiar with it. Some came as social media gurus and others with a …
Buck-a-Liter Program Supports Wounded Warriors
Beef and dairy producers will have the opportunity to show wounded veterans their appreciation, simply by buying Cydectin® Pour-On from Sept. 1 to Nov. 30, 2012. For each liter of CYDECTIN (moxidectin) Pour-On purchased, Boehringer Ingelheim Vetmedica, Inc. will donate $1.00 to Wounded Warrior Project™ (WWP). In 2011, Boehringer Ingelheim Vetmedica, Inc. donated nearly $200,000 to support Wounded Warriors through …
Go Bold With Butter
Are you bold enough to go with butter? “Go Bold With Butter” is a social media campaign of the American Butter Institute. Here’s how it’s doing. Note the results correlation between increased content on their blog and “fostering increased butter usage.” How about that blogging thing! ABI’s social media campaign “Go Bold With Butter” was launched on March 19th, just …