U. S. Secretary of Agriculture, Mike Johanns was on hand here in Nashville today. He’s been on the road since announcing the administration farm bill proposal. I was able to obtain a copy of his speech this morning if you would like to listen. I was in the media room posting onto Beef Board Meeting.com so I’m afraid I can’t …
The John John Show
Mike John is on the left and John Queen is on the right. Mike’s the outgoing president of the National Cattlemen’s Beef Association and John is the incoming. The changeover takes place tomorrow. I interviewed them together this morning and asked them about the challenges they faced and will face in the cattle business. I think Mike has a future …
Steak at the Stock-Yard
I want to thank Billy Frey, Alltech, for taking us out to dinner last night. I was told that the best place to get a steak in Nashville is the Stock-Yard Restaurant, one of the top ten steak restaurants in the U. S. That’s where we went and it was all I had heard. Pictured are left to right, Jorge …
NAFB at NCBA
The National Association of Farm Broadcasting is on display again this year at the NCBA Trade Show. Here’s executive director Bill O’Neill and Jeremy Povenmire helping tell the story of farm broadcasting and handing out information. There are a lot of farm broadcasters here at the convention this year. In fact, I’ve been told that it’s one of the highest …
Cattlemen Getting iPods
Here’s the Elanco Animal Health 40 iPods in 40 hours promotion in action at the trade show in Nashville. If you’re going to support new media efforts in your communications strategies there’s not a better giveaway is there. Elanco sponsors all the Truffe Media Networks “AnimalCasts,” which are regular bi-weekly long form commodity-specific podcasts. ZimmComm has teamed up with Truffle …
USDA Beef Checkoff Survey Results
The USDA recently announced the results of a nationwide Beef Checkoff survey that they had done by the Gallup Organization. At the Beef Checkoff update session yesterday Gallup representative, Donna Kholpak, pictured here with Kenny Payne, USDA, gave a summary of the survey and answered questions. I interviewed her right before the session. She said she was personally surprised with …
Alltech Trade Show Hospitality
A real highlight at the trade show here in Nashville is the Alltech booth. I know I’ve written about them before and more than once but they’ve got a good thing. It’s called Kentucky Ale. When you’re dry and dragging this is the booth to go to. Belly up to the bar and this young lad will pour you one …
Meet The Ambassadors
Have you ever had a chance to meet one of the National Beef Ambassadors? If not you can listen to an interview with one of the five students who were selected to be the current Ambassadors for the Beef Checkoff. These students do a lot of traveling over the year going to events and talking to consumbers. Amanda Rankin is …
Opening General Session
The convention program was kicked into high gear yesterday with an end of the day joint presentation on stage of the Beef Board and NCBA. Several presenters gave reports on the state of the industry and how the organizations are working to address various issues like trade and consumer preferences and perceptions. Beef Board Chairman Jay O’Brien was on hand …
Cattle Convention Photo Album
Throughout the Cattle Industry Convention I’ll be posting new photos to an online photo album. If you’d like to see them please feel free to check it out. New photos will be added each day. Use the following link: Cattle Industry Convention Photo Album