Mike Johanns Press Conference

Chuck Zimmerman

After Secretary Johanns gave his speech during this morning’s general session here at the Cattle Industry Convention he held a press conference. My recording starts while he’s talking about the issue of ethanol and high feed prices. He describes how the administration is working to promote and develop alternative sources of biomass to create ethanol. He also answers questions on …

Audio, Cattle Industry Conference, USDA

The John John Show

Chuck Zimmerman

Mike John is on the left and John Queen is on the right. Mike’s the outgoing president of the National Cattlemen’s Beef Association and John is the incoming. The changeover takes place tomorrow. I interviewed them together this morning and asked them about the challenges they faced and will face in the cattle business. I think Mike has a future …

Audio, Beef, Cattle Industry Conference

NAFB at NCBA

Chuck Zimmerman

The National Association of Farm Broadcasting is on display again this year at the NCBA Trade Show. Here’s executive director Bill O’Neill and Jeremy Povenmire helping tell the story of farm broadcasting and handing out information. There are a lot of farm broadcasters here at the convention this year. In fact, I’ve been told that it’s one of the highest …

Cattle Industry Conference, NAFB

Cattlemen Getting iPods

Chuck Zimmerman

Here’s the Elanco Animal Health 40 iPods in 40 hours promotion in action at the trade show in Nashville. If you’re going to support new media efforts in your communications strategies there’s not a better giveaway is there. Elanco sponsors all the Truffe Media Networks “AnimalCasts,” which are regular bi-weekly long form commodity-specific podcasts. ZimmComm has teamed up with Truffle …

Cattle Industry Conference

USDA Beef Checkoff Survey Results

Chuck Zimmerman

The USDA recently announced the results of a nationwide Beef Checkoff survey that they had done by the Gallup Organization. At the Beef Checkoff update session yesterday Gallup representative, Donna Kholpak, pictured here with Kenny Payne, USDA, gave a summary of the survey and answered questions. I interviewed her right before the session. She said she was personally surprised with …

Audio, Beef, Cattle Industry Conference

Meet The Ambassadors

Chuck Zimmerman

Have you ever had a chance to meet one of the National Beef Ambassadors? If not you can listen to an interview with one of the five students who were selected to be the current Ambassadors for the Beef Checkoff. These students do a lot of traveling over the year going to events and talking to consumbers. Amanda Rankin is …

Audio, Beef, Cattle Industry Conference