Here’s the Elanco Animal Health 40 iPods in 40 hours promotion in action at the trade show in Nashville.

If you’re going to support new media efforts in your communications strategies there’s not a better giveaway is there. Elanco sponsors all the Truffe Media Networks “AnimalCasts,” which are regular bi-weekly long form commodity-specific podcasts. ZimmComm has teamed up with Truffle to help market these programs and provide custom new media solutions to agribusiness companies.

If you’re using new media in your campaigns or if you’re planning to can you let me know? I’d like to feature how companies like Elanco are using new media channels like podcasting to connect with customers or members.