Beef isn’t just what’s for dinner anymore. It’s what’s for your ipod… or itunes, or any mp3 compatible gadget for that matter. Elanco Animal Health is now offering producers, veterinarians and nutritionists expert advice through its sponsorship of Truffle Media Network’s BeefCast(TM). Each week, three 10- to 15-minute programs, which feature experts’ comments on beef production, industry issues and other …
National Beef Ambassador Announced
Caitlin Williams, Tucson, Ariz. (pictured right), won the title of 2008 National Beef Ambassador at the annual competition, held Oct. 18-20 in New Orleans, La. The competition was established on behalf of cattle producers in 1988 and is funded by the beef checkoff. Twenty-one contestants from throughout the country vied for the national title and $5,000 in cash prizes sponsored …
American Hereford Beef Is What’s For The Media
Inviting the media in to learn more about your business or organization is becoming more popular these days. This past week I had the opportunity to attend a media day at the American Hereford Association. Thanks to Dave Mehlhaff, Director of Communications a number of agricultural journalists got their first look at the Association’s headquarters in Kansas City. In this …
National Beef Sells Certified Hereford Beef
One of the companies that Certified Hereford Beef is working with to market their product is National Beef. On hand with us today at lunch was Nick Rausch, National Beef Brand Manager, CHB. He says they target retailers to market the beef and sees penetration into the food service industry as a real growth area but only if they get …
Certified Hereford Beef
Here at the American Hereford Association media day I got to eat Certified Hereford Beef and learn more about the program. The President of Certified Hereford Beef is Bill Cox. He’s a producer from Pomeroy, WA. Bill says he loves the Hereford breed and I think you’ll hear that in my interview with him. Bill says that the research programs …
Hereford vs. Angus Heterosis Research
Jack Ward is the American Hereford Association COO and Director of breed improvement. He’s just finished giving us an overview of a new Heterosis Research Project they’re conducting. I’m going to interview him and have him explain this since you may not be familiar with the term. I know I wasn’t. Basically this is an effort to document the value …
A Magical Hereford Experience
The American Hereford Association worked a little magic with the media this evening. Actually, Todd Lamanske did the work. Todd is a great comedic magician. I hope I have that right. I not only enjoyed his show for us here at the Hotel President Hilton but the Certified Hereford steak we ate for supper. It was excellent and I’m sure …
American Hereford Association Media Day
With a theme of “The Power of Black Only Better” I’ll be attending the first ever American Hereford Association Media Day starting with a get together this evening in Kansas City. We’ve got a news conference tomorrow morning early and presentations with AHA representatives during the day. I’ll be bringing it all to you as it happens. Of course we …
Promotions at Elanco
A couple of consultants from Elanco Animal Health have moved up in ranks. Dr. Bill Platter oversees consultants for beef cattle and Dr. Bill Mies is Elanco’s latest beef consultant. Elanco Animal Health has announced the promotion of Dr. Bill Platter to the position of manager of technical consultants for beef cattle. In this role he will lead a team …
Consumers Tempted by Tender Beef
The beef industry isn’t just asking “Where’s the beef?” anymore, but “How’s your beef?” Elanco Animal Health says research shows consumers spend more for tender and tasty beef. Consumers tell us that tenderness and taste are two of the most important attributes when they are evaluating their beef eating experience. They want tender beef and are willing to pay for …