I’m sure there are some people here at the Cattle Industry Convention who wish Matthew McConaughey was attending but he’s not. That doesn’t mean we didn’t get to hear from him though.

At the opening general session we not only got to listen to the new radio ads but also hear a message from Matthew.

You can listen to Matthew’s message here: cic-08-mcconaughey.mp3

To find out a little anecdotal evidence of how well received his voice is on the beef radio spots check out this website. Here’s part of the post that caught my eye.

Well a commercial came on for “Beef — it’s what’s for dinner” — I could not concentrate on my book. I was in heaven… sexy voice talking to me about lean beef and how good and juicy it is for you.

The voice belonged to my Barbie-Dream-Date… Matthew McConaughey.

I think that’s the kind of feeling they’re trying to create!