It was only a few months ago when Chuck and Cindy made the decision to sponsor the National Beef Ambassadors’ new blog, where they could chronicle their travels and discuss the beef industry issues in an open forum for consumers and producers alike. This summer at the 2009 Cattle Industry Summer Conference, I had the opportunity to train the ambassadors …
Get to Know Your Checkoff: Cattlemen’s Beef Board
AgWired coverage of IFAJ 2009 is sponsored by: and The Cattlemen’s Beef Board (CBB) would like its producers to get to know them better, says Lynn Heinz, the executive director of communications. The organization serves all the 800,000 beef producers in the country, and is working with ag journalists to help them get their message out. In some cases this …
Cattlemen Using Social Media for Outreach
It’s cheap, it’s easy and it’s a way to communicate one to one with people who might not otherwise hear your message. Those are three good reasons for beef cattle producers to use social media like Twitter and Facebook to reach out in ways they have never been able to before. David says the issues management committee meeting at the …
Beef Checkoff Pays Off
The Beef Checkoff Program returns about $5.55 in value to beef producers for every dollar they invest, according to the latest economic study, which looked at the ROI for the program from 2003 to 2008. Dr. Ron Ward, professor emeritus for the Food and Resource Economics Department at the University of Florida, did the study, which measured the impact of …
Cattle Industry Summer Conference Kicks Off
It’s Cattle Industry Summer Conference week in Denver and Amanda Nolz is on the ground doing some Beef Board blogging for us. Cindy just arrived at the airport from the Southern Peanut Growers Conference and yours truly is getting better from pneumonia or he’d be in Mexico with the United Soybean Board. Busy week. Here’s Amanda’s first interview from the …
Catch You in Denver!
Are you geared up for the Cattle Industry Summer Conference in Denver? I’m getting ready and packing my suitcase for an exciting week with beef cattle raisers from around the country. There are so many things to see in do while at the conference, and I will be working with Cindy to cover the Cattlemen’s Beef Board meetings and events …
Marinade Your Meat on Demand
If you like to marinade your beef before cooking it then you might want to think Schwan’s courtesy of The Chicago Meat Authority. Take this Marinade on Demand Chimichurri Beef. Yes, Marinade on Demand. It doesn’t get any more convenient than that. Marinate with all of the flavor but none of the mess. SCHWAN’S® exclusive packaging lets you marinade your …
Cheese and Burger Society
This is The Casanova Burger. It’s just one of many cheeseburgers you’ll find at the Cheese and Burger Society. The Casanova will have your taste buds at “Hello.” Fully stuffed with more flavor than it knows what to do with, this robust cheeseburger can satisfy the hungriest of bellies and the most discerning of palates. If you’re craving a little …
Credibility & Reputation Challenges Abound Online
Like many, when I look for information I go online first. With so much information out there, I often wonder if it is accurate. According to a new study conducted by v-Fluence Interactive, the information consumers search for regarding the production practices that put meat and dairy products on their kitchen tables, they are most likely to see the kind …
Benefit Auction Information for Cattle Family
There is an Iowa family in need of your help. This family has strong ties to agriculture and the cattle business. This is a chance to reach out to help two little boys that were dealt a difficult hand of cards in life. I thought I would pass this along… Bode and Brystol Druckenmiller of Indianola, Iowa are wonderful boys …