Yesterday, I had the opportunity to take part in the Checkoff’s Masters of Beef Advocacy (MBA) Commencement Ceremony, where I was the afternoon speaker. My speech was titled, “Discovering the Power of Social Media,” and I challenged the graduates to use these online tools to share the agriculture story. Troy and Stacy Hadrick, Advocates for Agriculture, also spoke during the …
Beef Board Blogging Again
It’s time once again for the Cattle Industry Convention & NCBA Trade Show and I’ll be Beef Board Blogging again. It’s hard to believe but this will be my 5th year of blogging for the Cattlemen’s Beef Board. Wow. Of course I’ll be providing coverage of the convention right here on AgWired and with support from new sponsor Novus International. …
I ♥ Beef
During a time when sales of middle meats are traditionally slower, the checkoff’s food and nutrition communications team is gearing up to capitalize on a month that boasts many familiar holidays and special occasions. Thus, the beef checkoff is initiating an “I Heart Beef” campaign. The program was specifically designed to help strengthen interest in beef middle meats by reminding …
National Beef Ambassadors in Action
My favorite youth agriculture organization, the National Beef Ambassador Program (NBAP), is busy working on behalf of America’s beef cattle producers. Their latest efforts took them to Wooster, OH where they visited the Certified Angus Beef (CAB) headquarters to take part in their Building Blocks for Success Seminar. As the NBAP Team learned about successful marketing programs, grassroots consumer education …
Agriculture In Action
In an effort to promote myself as an agriculture speaker available for keynotes and workshops, I have launched a new blog spot I hope you will all check out. It’s called Agriculture in Action, and it features the ins and outs of my life as a cattle rancher, as well as my travels across the country promoting the beef industry. …
Mom Logic Concerned About Beef
Although I don’t have children of my own yet, I have run across the website Mom Logic on multiple occasions in my work as an agriculture advocate. It’s a place where moms can discuss everything from kids, to relationships, to fashion, to dieting and even to share recipes with one another. The motto of Mom Logic is, Real Stories, Real …
I Am Angus
Did anyone catch the documentary of I Am Angus on RFD-TV last night? I’m sorry I missed its debut, but I have already heard great things about the program. According to a recent press release by the American Angus Association, “I Am Angus is a one-hour documentary featuring the stories of people whose lives are defined by Angus cattle and …
Alltech Angus
Alltech is now marketing its own line of Angus beef. I think my grill needs some of this! Alltech Angus represents a Kentucky Proud partnership between Alltech and Critchfield Meats that brings you home-grown goodness in every bite. This high-quality Angus beef is raised on Kentucky family farms to deliver a tender, delicious beef choice for you and your family. …
New From Novus For Beef
Novus International is new to the beef market and at the NAFB Trade Talk session their focus was on preparing for winter feeding and early spring calving. With them to talk about research he’s done on their products was Dr. Monty Kerley, University of Missouri. Dr. Kerley says that he’s had a special interest in “strategic supplementation” which means putting …
Seasons Greetings From NOLZ Limousin
In addition to being a blogger and speaker in the agriculture industry, I also raise cattle with my parents, Dave and Peggy Nolz and younger sisters, Courtney and Kaley. On behalf of my family, NOLZ Limousin of Mitchell, S.D., is wishing all of you a very Merry Christmas and a prosperous 2010. Of course, visitors are always welcome at our …