A FOOD FIGHT got underway today with dairy farmers and beef producers joining forces to fling facts in the face of food foes. The main message is to Give Thanks for food and farmers as we prepare for the holiday season. Giving thanks can even get you a steak – actually, an Omaha Steaks Ideal Gift Collection of steaks and …
Ag Students Key to Correcting Food Critics on Campus
College students with agriculture backgrounds are finding the need to defend modern agriculture and correct misinformation about food production that is being worked into class curriculums. Some classes are now requiring students to read books like “Omnivore’s Dilemma,” watch movies like “Food, Inc.” and see presentations by critics of modern agriculture like Michael Pollan. Sarah Downing, a junior at the …
Cattle Company Forces Change in Michael Pollan University Lecture
Finally, someone puts some pressure on Michael Pollan. He’s scheduled to speak at Cal Poly San Luis Obispo in an unopposed keynote speech for college students geared on the topic of animal agriculture and food production. However, in a recent article in the Triple Pundit, sources revealed that David Wood, chairman of the Harris Ranch Beef Co., urged the university …
2010 National Beef Ambassadors Announced
Last weekend, beef cattle industry enthusiasts flooded Fort Smith, Ark. to take part in one of the most prestigious youth agriculture programs in the nation, the National Beef Ambassador Program. I had the opportunity to be a keynote speaker, as well as a workshop presenter, and Cindy and I were both judges for the issues response portion of the contest. …
Getting Social With Beef
The Beef Checkoff is getting social online. In case you aren’t following here’s the appropriate links: MyBeefCheckoff Facebook MyBeefCheckoff Twitter MyBeefCheckoff YouTube MyBeefCheckoff Blog Here’s why the Beef Checkoff is getting social: Studies show that Internet usage among farmers and ranchers is increasing; cell phones are no longer just used to call home before supper; and, producers are staying connected …
Beef Cook-Off Winner
Now here’s a winning recipe for you meat lovers. Sonoma Steaks with Vegetables Bocconcini. Mmm. Mmm. That’s the winning recipe in this year’s National Beef Cook-Off. Prepared by Mary Hawkes of Prescott, AZ, she wins the top prize of $25,000. This year’s Cook-Off “Sonoma Style” theme focused on fresh, flavorful ingredients paired with nutrient-rich beef cuts. The winning Sonoma Steaks …
Bikes and Beef
I’m a little behind in reporting this event to all of you, but I’m so proud of the efforts of the South Dakota CattleWomen’s Association! As you all know, South Dakota is famous for the motorcycle rally that is held in Sturgis every August. Well, the SD CattleWomen were centered in all of the action in one of the coolest …
Beef Ambassadors Reporting From National Beef Cook-Off
It was only a few months ago when Chuck and Cindy made the decision to sponsor the National Beef Ambassadors’ new blog, where they could chronicle their travels and discuss the beef industry issues in an open forum for consumers and producers alike. This summer at the 2009 Cattle Industry Summer Conference, I had the opportunity to train the ambassadors …
Get to Know Your Checkoff: Cattlemen’s Beef Board
AgWired coverage of IFAJ 2009 is sponsored by: and The Cattlemen’s Beef Board (CBB) would like its producers to get to know them better, says Lynn Heinz, the executive director of communications. The organization serves all the 800,000 beef producers in the country, and is working with ag journalists to help them get their message out. In some cases this …
Cattlemen Using Social Media for Outreach
It’s cheap, it’s easy and it’s a way to communicate one to one with people who might not otherwise hear your message. Those are three good reasons for beef cattle producers to use social media like Twitter and Facebook to reach out in ways they have never been able to before. David says the issues management committee meeting at the …