Novus International is new to the beef market and at the NAFB Trade Talk session their focus was on preparing for winter feeding and early spring calving. With them to talk about research he’s done on their products was Dr. Monty Kerley, University of Missouri.
Dr. Kerley says that he’s had a special interest in “strategic supplementation” which means putting the nutrients the animals need with the forage they’re consuming to maximize performance, increase average daily gain and enhance reproductive development and to do it with less feed. With Novus he says they’ve focused on bypass methionine products. He says that these products help the sustainability of beef producers by increasing their bottom line while making for efficient use of resources. In my interview with him he also discusses some of his latest research.
You can listen to my interview with Dr. Kerley below: