During the Cattle Industry Summer Conference the results of the 2011 Beef Checkoff funded National Beef Quality Audio were released. It shows that progress has been made but that there is still room for improvement. To learn more about it I spoke with Tom Field, Director of the Engler Agribusiness Entrepreneurship Program at the University of Nebraska. He’s a fifth …
2012 Cattle Industry Summer Conference
The 2012 Cattle Industry Summer Conference is underway in Denver, CO. The opening general session is going on right now. I’ll be Beef Board Blogging once again for the Cattlemen’s Beef Board and will have stories to share here on AgWired soon. We’ve got a Beef Board Update session coming up where I’m sure I’ll get some interviews to share. …
Beefgiving Season in Australia
This video is the work of Meat & Livestock Australia. I think it is probably more amusing if you know Australian politics since it is supposed to poke fun at two Australian politicians who rarely get along. Let me know if you know who they are in comments. But I guess there is a new season in Australia – Beefgiving …
Egg Amendment is Top Priority for NCBA
As the amendments to the 2012 Farm Bill are piling up in the Senate, one of the more than 240 stands out as causing the most concern to many agricultural organizations, including the National Cattlemen’s Beef Association (NCBA), and that is the rotten egg amendment. A “dangerous piece of legislation” is what NCBA calls amendment #2252, put forward by Senator …
Locust Trace AgriScience Farm
Locust Trace AgriScience Farm is the newest career and technical high school in Lexington, Kentucky with energy and environmental being key factors in the facility design and agriculture being the educational focus. Locust Trace features spacious classrooms with adjoining labs, 6.5 acres for gardening, a state-of-the-art greenhouse with an aquaculture area for raising native fish, a soaring auditorium with a …
Kansas Rancher is America’s Farmers Mom of the Year 2012
Debbie Lyons-Blythe, White City, Kansas, is Monsanto’s America’s Farmers Mom of the Year 2012. Lyons-Blythe was nominated by her children (Meghan, Allie, Trenton, Tyler and Eric), and also by her aunt, Mary Ferguson, who she describes as “more of a friend than an aunt.” Both nominations summarized in 300 words what makes Lyons-Blythe so special to her family, farm, community …
New Beef. It’s What’s For Dinner. Commercials Debut
Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week. The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a …
New York Hosts Veal/Dairy Tour
The New York Beef Industry Council (NYBIC) once again invited more than 50 industry influencers to an educational veal/dairy tour of New York State. The dynamics of this year’s tour was different than the tour of 2010 as this year’s attendees were a mix of chef educators and their students. Six different culinary schools, along with food service, retail, dietitians …
USDA Confirms BSE Case
The U.S. Department of Agriculture today confirmed the nation’s fourth case of bovine spongiform encephalopathy (BSE) in a dairy cow from central California. “The carcass of the animal is being held under State authority at a rendering facility in California and will be destroyed. It was never presented for slaughter for human consumption, so at no time presented a risk …
10th Anniversary of Beef Industry Safety Summit
Consumers expect the beef they buy to be safe, every time. That’s why the beef checkoff supports the annual Safety Summit — to bring every segment of the beef industry together in one room to focus on ways to improve beef safety. 2012 marked the 10th anniversary of the Safety Summit and participants recognized that milestone by re-affirming the commitment …