Stephanie Morgan will now serve as the director of communications for the Missouri Cattlemen’s Association. She started the position on a part-time basis Oct. 23rd. Morgan will be graduating from Missouri State University in May 2013 with a degree in agricultural communications. Morgan will be based at MCA headquarters starting on May 22, 2012. She previously worked as an agricultural …
Meet the New NCBA Communications Director
Members of the National Association of Farm Broadcasting (NAFB) probably know Chase Adams, who has been a farm broadcaster with KBHB radio in Sturgis, South Dakota for the past eight years. But, Chase just left the Black Hills behind him and moved inside the Beltway to become the new Director of Communications for the National Cattlemen’s Beef Association (NCBA), filling …
Federation Adds $6.6 Million to Checkoff Efforts
Beef producers serving state beef council boards throughout the country have chosen to supplement national and international research, education and promotion programs funded by the Beef Checkoff Program by about $6.6 million in fiscal year 2013, which began Oct. 1. The supplemental funds, invested through the Federation of State Beef Councils, are to be added to $40.3 million invested through …
2013 National Beef Ambassadors Announced
Erin Morrison (Minnesota), Katie Stroud (California), Emma Jumper (Arkansas), Jacquelyn Brown (Oregon) and Chandler Mulvaney (Alabama) were chosen as the 2013 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the beef checkoff. Twenty-two senior contestants ages 17-20, were judged in the areas of consumer promotion, classroom presentation, media interview technique and …
Alltech’s Global 500 Is Right Around The Corner
Ruminating on the future of beef and dairy farming will be the topic of discussion at Alltech’s 5th Annual Global 500. The event will feature industry experts who will address the changing future of the dairy and beef industries. Last year’s event was a success with 700 attendees and they are expecting over 1000 this December 4-6 in Lexington, Ky. …
Packer Sues Over Lean Finely Textured Beef Story
Meat packing giant BPI has filed a lawsuit against broadcaster ABC, three of its reporters, and others for “knowingly and intentionally publishing false and disparaging statements regarding BPI and its product, lean finely textured beef (LFTB).” This news release from BPI says the network and others launched a concerted disinformation campaign against the meat packer, costing the company money and …
Livestock 101 at NAMA Boot Camp
Animal agriculture seems to be under a constant fire from those who don’t understand it. During the recent NAMA Boot Camp, Dr. Dan Thomson, Assistant Dean of Outreach and Professor at Kansas State University Vet School, addressed the basics of the industry along with issues and challenges so agri-marketers could help educate the growing population of non-ag consumers. “I think …
Do The Right Thing
During the 2012 NAMA Boot Camp a highlight for me was a breakout session on crisis management. Daren Williams, Executive Director of Communications for NCBA, spoke with attendees about the ins and outs of dealing with crises in the agriculture industry. In my interview with Daren he shared his role of promoting the wonderful world of beef to consumers, how …
Beef Bucks Holds Largest Golf Tourney Ever
More than 200 golfers turned out on behalf of the beef industry on the tenth anniversary of the Beef Bucks Golf Challenge—the largest number ever for the major fundraising event of Beef Bucks, the South Dakota-based volunteer-run beef promotion organization. Sporting 52 teams, this year’s Beef Bucks Golf Challenge on August 17 at the Brandon Municipal Golf Course brought together …
Buck-a-Liter Program Supports Wounded Warriors
Beef and dairy producers will have the opportunity to show wounded veterans their appreciation, simply by buying Cydectin® Pour-On from Sept. 1 to Nov. 30, 2012. For each liter of CYDECTIN (moxidectin) Pour-On purchased, Boehringer Ingelheim Vetmedica, Inc. will donate $1.00 to Wounded Warrior Project™ (WWP). In 2011, Boehringer Ingelheim Vetmedica, Inc. donated nearly $200,000 to support Wounded Warriors through …