The opening general session and trade show may not open until later today, but that doesn’t mean cattlemen and women from across the county haven’t already put their ‘Boots on the Bay.’ The 2013 Cattle Industry Pre-Convention Agricultural Tour, sponsored by SFP, took place earlier this week in the sunny state of Florida. Participants on the tour visited the Florida …
Branding Without Fire & Ice
What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …
Connecting Beef Producers to Data
Alltech’s Global 500 brought beef producers from across the globe together to network and gather information to take home. During the beef breakout session Bob Sand, founder and CEO of The Beef Connection, shared his vision for being a service organization that enables both beef cattle producers and industry suppliers to prosper and become more sustainable. The Beef Connection focuses …
The Gene Chip
The gene chip my sound somewhat futuristic, but it is actually something we have capabilities of using today. Alltech is on the cutting edge of research on the gene chip. Kate Jacques is Alltech’s director of nutrition and serves as part of the research group for the gene chip. The science behind the gene chip is state-of-the-art and it was …
Get Your MBA and Promote Beef Today
The Missouri Cattlemen’s Convention kicked off the morning with the popular Cattlemen’s College. NCBA’s Executive Director of Communications, Daren Williams, presented to the group on defending animal agriculture. We seem to always be fighting an up hill battle in the agriculture industry, so defending our passion and livelihood is vitally important. Beef has recently been under the spotlight and it …
Bohnenkamp Named ANCW Exec. Dir.
The American National CattleWomen, Inc. (ANCW) promoted “Telling the Beef Story” Program Manager, Sarah J. Bohnenkamp to lead the organization as their Executive Director/Chief Operating Officer. In this role, Bohnenkamp will have overall strategic and operational responsibility for ANCW’s staff, programs, expansion and execution of its mission. Bohnenkamp has worked in the field of organizational development and leadership for 10+ …
A Worldly Discussion on Beef
A highlight for my first trip to Alltech’s Global 500 was the discussion dinners. Being a beef producer myself, I was excited to attend one on the beef industry. How often do you get the chance to discuss and share ideas about farming with people from around the world. After an intimate steak dinner with about 40 Global 500 attendees …
CBB – Doing More With Less
In 2011 beef checkoff dollars funded the National Beef Quality Audit and identified that producers needed to do a better job of telling their story. During the recent National Association of Farm Broadcaster’s annual Trade Talk the Cattlemen’s Beef Board shared what programs they are funding to help producers do just that. Chuck talked with Kim Brackett, Secretary/Treasurer for CBB, …
Beef Ambassadors Share Love For Beef @ Global 500
There was no way you could miss the National Beef Ambassadors at Global 500. They were the sharp looking young people in matching bright red shirts. I took the opportunity to talk with them and walked away completely motivated by their enthusiasm for the beef industry. These newly selected ambassadors come from all over the US and spend the year …
Back To The Future With Dr. Lyons At Global 500
Global 500 has official kicked off with opening remarks by Dr. Pearse Lyons, president and founder of Alltech. He shared his thoughts on the future of farming and proudly compared farmers and ranchers to heroes. “Don’t just think it, ink it,” advised Dr. Lyons while asking us to write down five things he wanted to get us to do. Dream. …