During the second general session at the 2013 Cattle Industry Convention, NCBA President-Elect, Scott George, made a huge product announcement for Apple. Keeping up with the pirate themed event, Scott introduced the iPatch and the trend is quickly catching on. The passing of the gavel takes place tomorrow as current NCBA President J.D. Alexander hands over the reins to Scott …
Centuries of Cattle Ranching Captured
The Florida Cattlemen’s Association has welcomed cattlemen and women from across the country this week at the 2013 Cattle Industry Convention and NCBA Trade Show with warm sunshine and a great sense of hospitality. Florida is celebrating 500 years of agriculture and beef production has a rich history here in the Sunshine State. The Florida Cattlemen’s Foundation has created a …
Beef Ambassadors At CIC
You would be blind if you missed the National Beef Ambassadors walking around here at the 2013 Cattle Industry Convention & NCBA Trade Show here in Tampa. They are always sharply dressed in red and wearing a smile on their faces. These busy young people have been on the road educating consumers about beef and beef production, as well as …
Opening Session Remarks From NCBA President
NCBA President J.D. Alexander took the stage last night during the opening session of the 2013 Cattle Industry Convention and used the Beach Boys concert as an excuse to pull out the floral print. This Nebraskan cattlemen has traveled across the country in the past year and shared how honored he is to have the opportunity to represent cattlemen and …
NCBA Sustainability Press Conference
During the 2013 Cattle Industry Convention today NCBA held a press conference to announce the preliminary results of the Beef Industry Sustainability Assessment. Dr. Kim Stackhouse, NCBA Director of Sustainability, shared how the beef checkoff-funded assessment is a holistic look at the entire beef value chain. This is the first time any food value chain has ever documented the economic, …
Pre-Conference Tour Highlights at CIC
The opening general session and trade show may not open until later today, but that doesn’t mean cattlemen and women from across the county haven’t already put their ‘Boots on the Bay.’ The 2013 Cattle Industry Pre-Convention Agricultural Tour, sponsored by SFP, took place earlier this week in the sunny state of Florida. Participants on the tour visited the Florida …
Branding Without Fire & Ice
What makes Coca-Cola different from milk? Elizabeth Bagby, Alltech’s Corporate Marketing Manager, answered that question with branding. She addressed the essence of a brand and why beef and dairy producers need brands at the 2012 Global 500. But most importantly she shared what brands we all can learn from. The concept of branding, interestingly enough, comes from cattle branding. The …
Connecting Beef Producers to Data
Alltech’s Global 500 brought beef producers from across the globe together to network and gather information to take home. During the beef breakout session Bob Sand, founder and CEO of The Beef Connection, shared his vision for being a service organization that enables both beef cattle producers and industry suppliers to prosper and become more sustainable. The Beef Connection focuses …
The Gene Chip
The gene chip my sound somewhat futuristic, but it is actually something we have capabilities of using today. Alltech is on the cutting edge of research on the gene chip. Kate Jacques is Alltech’s director of nutrition and serves as part of the research group for the gene chip. The science behind the gene chip is state-of-the-art and it was …
Get Your MBA and Promote Beef Today
The Missouri Cattlemen’s Convention kicked off the morning with the popular Cattlemen’s College. NCBA’s Executive Director of Communications, Daren Williams, presented to the group on defending animal agriculture. We seem to always be fighting an up hill battle in the agriculture industry, so defending our passion and livelihood is vitally important. Beef has recently been under the spotlight and it …