The National Association of Farm Broadcasting’s Trade Talk gave us the opportunity to chat with leaders of the National Cattlemen’s Beef Association (NCBA). President Elect for NCBA, Bob McCan, is from Victoria, TX and he operates a 5th generation purebred commercial herd of Brafords. I spoke with him during the event and he shed some light on trade, immigration and …
Rabo AgriFinance Report From NAFB
Rabo AgriFinance was present for the recent Trade Talk during the 2013 NAFB Convention. The company is the leading U.S. ag lender and specializes in protein to produce and inputs to oilseeds. Their expert team monitors and evaluates the global market that influences agriculture around the world. I spoke with two of the team’s analysts at the event and they …
Update from Animal Ag Alliance at NAFB
The Animal Agriculture Alliance has been busy over the course of the last year staying up-to-date on animal ag issues, researching current activist campaigns and advocating farm policy. At the 2013 NAFB Convention I met up with Kay Johnson Smith, President and CEO, and Emily Meredith, Director of Communications during the events Trade Talk. Hot topics of discussion included the …
Small Numbers But Growing Market
Herd numbers are down this year in the beef community, but enthusiasm is high. Cattlemen’s Beef Board (CBB) Chairman, Weldon Wynn was on hand at this year’s Trade Talk during the NAFB Convention. There is no doubt that the checkoff dollar is slim, but Weldon said they are making that dollar stretch. Weldon went on to discuss our international market, …
NCBA’s Government Affairs Advocating for Beef
The National Cattlemen’s Beef Association (NCBA) attended this year’s NAFB Trade Talk event and I spoke with Colin Woodall, Vice President of Government Affairs, while stopping by their booth. Colin voiced that it is an exciting time to be part of the beef community. He admits herd numbers are down, but that it means people are making money. Beyond cattle …
Checkoff Changes Marketing Direction in FY14
Millennials and other beef consumers can now see and hear the tantalizing sights and sounds of “Beef. It’s What’s for Dinner” messages without putting down their mobile devices or leaving the comfort of their keyboards and social-media circles. That’s thanks to a Sept. 25 decision by the 20-member Beef Promotion Operating Committee to make a major shift in strategic direction …
Donate to South Dakota Rancher Relief Fund
South Dakota Cattlemen’s Association, South Dakota Stockgrowers Association and South Dakota Sheep Growers Association established the South Dakota Rancher Relief Fund Oct. 8, 2013 with the Black Hills Area Community Foundation to provide support and relief assistance to those in the agriculture industry impacted by the blizzard of Oct. 4-7, 2013. The fund will be administered by the South Dakota …
Answers About Ground Beef
Got questions about ground beef? Cargill has answers. You’ll find all the information you need on their new website, Ground Beef Answers. If you don’t see what you’re looking for just let them know. It seems like the consuming public has gotten over the misinformation campaign about finely textured beef which is 100% beef. But some may still have questions. …
New National Beef Ambassadors
We have a new team of National Beef Ambassadors and here they are. This weekend the competition in Arkansas took place and I had the honor to be a judge once again even though it was from home. I’ll update this post when I get the names of these new beef agvocates. I was a judge of the essay writing …
Beef Checkoff Sets FY2014 Plan of Work
The Cattlemen’s Beef Board will invest about $38.5 million into programs of beef promotion, research, consumer information, industry information, foreign marketing and producer communications in Fiscal Year 2014, if the recommendation of the Beef Promotion Operating Committee is approved by USDA, following review by the full Beef Board. In action concluding its two-day meeting in Denver this week, the Operating …