The National Cattlemen’s Beef Association (NCBA) is working to maintain an adequate supply of beef for U.S. consumers during the current COVID-19 outbreak. NCBA Vice President of Government Affairs Ethan Lane says they have taken a number of steps to help protect the value chain, starting with sending a request to Vice President Mike Pence for assurance that meat inspection …
‘Nicely Done, Beef’ Ads Address Misconceptions
A new series of ads from the National Cattlemen’s Beef Association (NCBA) shares facts about beef with consumers in an open, transparent and conversational way. “For the first time, we’re really getting out there and being more aggressive in defending beef, and specifically addressing some of those myths and common misconceptions when it comes to beef,” said Season Solorio, NCBA …
Kansas Rancher Named Beef Advocate of the Year
The National Cattlemen’s Beef Association named Brandi Buzzard Frobose, a Kansas rancher, the 2019 Advocate of the Year. Early in 2019, Buzzard Frobose wrote a letter to New York Congresswoman Alexandria Ocasio-Cortez in response to the proposed Green New Deal, which contained negative connotations towards cattle and misinformation about cattle’s effects on climate change and the environment. She explained more …
Fake Meat Key Issue for NCBA in 2020
At the Cattle Industry Convention, the National Cattlemen’s Beef Association (NCBA) released survey results that show widespread consumer confusion about plant-based fake meat products. Nearly two-thirds of the 1,800 survey respondents believed the fake meat products produced by Beyond Meat, Impossible Foods and LightLife contained real beef or some form of animal byproduct. Those surveyed also showed misconceptions about key …
New NCBA President Follows His Mother’s Footsteps
Fifth-generation Florida rancher Marty Smith was elected president of the National Cattlemen’s Beef Association (NCBA) at the annual Cattle Industry Convention last week, following in the footsteps of his mother Jo Ann Smith, who served as president of the organization in 1985. The Smith family is pictured here with Jo Ann on Marty’s left. “It’s a tremendous honor to lead …
Cattle Industry Welcomes EPA Adminstrator Wheeler
EPA Administrator Andrew Wheeler got a warm welcome when he addressed the Board of Directors meeting for the National Cattlemen’s Beef Association (NCBA) Friday and was able to proudly list repeal of the 2015 “Waters of the United States” (WOTUS) in the accomplishments his agency has made for farmers and ranchers. “If you didn’t spontaneously applaud at that one I …
The Countdown Begins: 100 Days to ONE
ONE: The Alltech Ideas Conference (ONE) returns to Lexington, Kentucky May 17–19 for its 36th year. ONE draws on Alltech’s global reach and business scope to assemble thought-leaders from the agriculture, business, health and wellness, and brewing and distilling sectors. “Science, technology and human ingenuity converge at ONE,” said Dr. Mark Lyons, president and CEO of Alltech. “The topics up …
NCBA Announces 2020 Beef Quality Assurance Award Winners
Winners of the 2020 Beef Quality Assurance (BQA) Awards were announced this week during the 2020 Cattle Industry Convention in San Antonio, Texas. The awards recognize outstanding beef and dairy producers and marketers who demonstrate high-quality animal care and handling principles and express a strong desire to improve their operations through BQA. 2020 BQA Cow-Calf Award – IX Ranch in …
USDA Secretary Chats with NCBA President
U.S. Secretary of Agriculture Sonny Perdue sat down with National Cattlemen’s Beef Association President Jennifer Houston on Wednesday to talk about issues important to the thousands of cattle industry representatives attending the 2020 Cattle Industry Convention and NCBA Trade Show, in San Antonio, TX. The new trade deal with China and the signing of USMCA were big topics of discussion, …
NCBA Unveils Top Policy Priorities For 2020
Top policy priorities for the National Cattlemen’s Beef Association (NCBA) in 2020 are focused on implementing and protecting regulatory and trade gains made in 2019, while further advancing progress into new territory. This year’s priorities include an emphasis on climate policy and policy such as the proposed Green New Deal. NCBA plans to “Continue to push back against misguided climate …