Each year, the National Beef Quality Assurance (BQA) Awards, funded in part by the Beef Checkoff program and sponsored by Cargill, recognize outstanding beef and dairy producers, marketers and educators who demonstrate high-quality animal care and handling principles, as well as express a strong desire to continually improve their operations through BQA. The 2024 honorees include Cow-Calf Award winner VanWinkle …
Beef Advocates Recognized During CattleCon24
The National Cattlemen’s Beef Association (NCBA) selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top beef advocate. Fender was honored as the Advocate of the Year for the positive example she sets for other beef advocates by sharing her journey in ways that connect with people outside of her immediate beef community. Through …
Beef Advocate and Trailblazers Recognized at #CattleCon23
Training and encouraging advocates for the beef industry are what the Masters of Beef Advocacy and Trailblazers programs are all about and their excellence was honored at the Cattle Industry Convention and NCBA Trade Show last week in New Orleans. Tucker Brown of Throckmorton, Texas, was honored as the 2022 Advocate of the Year for his creative use of storytelling …
Good Times are Rolling at #CattleCon23
Nearly 7,000 cattle producers, industry partners and stakeholders have gathered in New Orleans this week for the 2023 Cattle Industry Convention & NCBA Trade Show with the first general session on stage Wednesday afternoon. This year’s event kicked off with Franki Moscato, winner of the 10th Annual NCBA National Anthem Contest, singing the “Star-Spangled Banner.” Buzz Brainard, host of Music …
Time to Get Jazzed for #CattleCon23
The streets of New Orleans will be filled with cowboy boots this week as thousands of cattle producers from around the country visit to attend the 2023 Cattle Industry Convention and NCBA Trade Show. “This is the 125th anniversary of NCBA and the Cattle Industry Convention, so we’re excited to be celebrating that,” said NCBA Executive Director of Meetings and …
RIP Cowboy Poet Baxter Black
Baxter Black, nationally popular cowboy poet, storyteller, and comedian died June 10 at the age of 77. I had the pleasure of meeting Baxter in 2007 when he was working with the Beef Checkoff on radio spots and he would entertain at the Beef Board dinners during the annual meetings. He was the real deal, a rodeo cowboy and and …
Trailblazers and Beef Advocates
Speaking of beef, Markie Hageman was selected as the 2021 Beef Advocate of the Year and also named as one of the very first industry Trailblazers. The Advocate of the Year award, given by the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes one outstanding beef advocate for their efforts in educating consumers about cattle and beef. Hageman was …
Tony Romo to Speak for Beef
From play by play to plate by plate, celebrity athlete and former NFL quarterback Tony Romo has been named the new spokesperson for the iconic “Beef. It’s What’s For Dinner” brand, managed by the National Cattlemen’s Beef Association (NCBA) and funded by the Beef Checkoff. The new partnership, which was announced at the opening general session of the 2022 Cattle …
Beef Checkoff Celebrates 35 Years
It was 1986 when the beef cattle industry came together in an effort to help itself as prices were plummeting and consumer demand was flagging. A rancher from Wacahoota, Florida by the name of Jo Ann Smith was named as the first chair of the newly formed Cattlemen’s Beef Board (CBB). Fast forward 35 years and today beef prices are …
NCBA Announces 2021 Beef Quality Assurance Award Winners
The National Cattlemen’s Beef Association announced the winners of its 2021 Beef Quality Assurance (BQA) Awards, sponsored by Cargill, during the final general session of the 2021 Cattle Industry Convention and NCBA Trade Show this week in Nashville. The National BQA Awards annually recognize outstanding beef and dairy producers, marketers, and educators. Winners not only demonstrate high-quality animal care and …