Translation of Beef Quality Assurance (BQA) materials into Spanish is underway. Veterinarians, producers, and anyone involved with worker training recognize the value of material provided in a language that the employee understands and multiple ways of providing that information, such as written, oral communication, or video. This is a major goal of the BQA program as educational resources expand. I …
The NCBA 2024 Advocate of the Year – Emma Coffman
Back in the early days of social media we used the term, agvocate. But it really is advocating and there is a new 2024 Advocate of the Year. She’s Emma Coffman, from Temple, TX. She was selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff. The award recognizes Coffman for her creative use of storytelling across …
San Antonio Welcomes CattleCon 2025
The biggest cattle industry event in the country kicked off today in San Antonio with thousands of cattle producers, industry partners and stakeholders attending CattleCon 2025. The day started with a issues update from the National Cattlemen’s Beef Association team of policy experts. The opening general session featured the return of Buzz Brainard, host of Music Row Happy Hour, as …
BQA Honors Best in Beef Quality Awards
Each year, the National Beef Quality Assurance (BQA) Awards, funded in part by the Beef Checkoff program and sponsored by Cargill, recognize outstanding beef and dairy producers, marketers and educators who demonstrate high-quality animal care and handling principles, as well as express a strong desire to continually improve their operations through BQA. The 2024 honorees include Cow-Calf Award winner VanWinkle …
Beef Advocates Recognized During CattleCon24
The National Cattlemen’s Beef Association (NCBA) selected Alli Fender, owner of Flying F Ranch in San Diego, California, as this year’s top beef advocate. Fender was honored as the Advocate of the Year for the positive example she sets for other beef advocates by sharing her journey in ways that connect with people outside of her immediate beef community. Through …
Beef Advocate and Trailblazers Recognized at #CattleCon23
Training and encouraging advocates for the beef industry are what the Masters of Beef Advocacy and Trailblazers programs are all about and their excellence was honored at the Cattle Industry Convention and NCBA Trade Show last week in New Orleans. Tucker Brown of Throckmorton, Texas, was honored as the 2022 Advocate of the Year for his creative use of storytelling …
Good Times are Rolling at #CattleCon23
Nearly 7,000 cattle producers, industry partners and stakeholders have gathered in New Orleans this week for the 2023 Cattle Industry Convention & NCBA Trade Show with the first general session on stage Wednesday afternoon. This year’s event kicked off with Franki Moscato, winner of the 10th Annual NCBA National Anthem Contest, singing the “Star-Spangled Banner.” Buzz Brainard, host of Music …
Time to Get Jazzed for #CattleCon23
The streets of New Orleans will be filled with cowboy boots this week as thousands of cattle producers from around the country visit to attend the 2023 Cattle Industry Convention and NCBA Trade Show. “This is the 125th anniversary of NCBA and the Cattle Industry Convention, so we’re excited to be celebrating that,” said NCBA Executive Director of Meetings and …
RIP Cowboy Poet Baxter Black
Baxter Black, nationally popular cowboy poet, storyteller, and comedian died June 10 at the age of 77. I had the pleasure of meeting Baxter in 2007 when he was working with the Beef Checkoff on radio spots and he would entertain at the Beef Board dinners during the annual meetings. He was the real deal, a rodeo cowboy and and …
Trailblazers and Beef Advocates
Speaking of beef, Markie Hageman was selected as the 2021 Beef Advocate of the Year and also named as one of the very first industry Trailblazers. The Advocate of the Year award, given by the Beef Checkoff-funded Masters of Beef Advocacy (MBA) program, recognizes one outstanding beef advocate for their efforts in educating consumers about cattle and beef. Hageman was …