Become An 800-Pound Gorilla

Chuck Zimmerman

The first educational session at this year’s Agri-Marketing Conference focused on “Becoming and 800-pound Gorilla: How To Dominate Your Market.” Our presenter was Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla. Well I guess he should know how to do it then! I talked with Bill before his presentation. He says that the 800-pound gorilla is “the dominate player in …

Audio, NAMA

Judging NAMA Student Marketing Competition

Chuck Zimmerman

What would a NAMA Student Marketing Competition be without judges? Here are some judges hard at it this morning during the preliminary presentations. I spoke to one of them, Kelly Loganbill (center). She’s just another example of NAMA member volunteer in action. Kelly says these students represent “the fantastic future of agriculture.” She got involved to give back to the …

Audio, Education, NAMA

Hall Monitor Maven

Chuck Zimmerman

It takes a lot of volunteers work to put on an Agri-Marketing Conference and a student marketing competition. Nancy Barcus, Agriculture Future of America, Director of Leader Development Programs is one. She’s the hall monitor during the early round of student presentations. She has to keep the hallway clear during presentations to prevent distractions. This is important stuff here! Nancy …

Audio, NAMA

Visiting With Vance

Chuck Zimmerman

What is the one thing you like best about NAMA and the Agri-Marketing Conference? For me it’s the opportunities for networking and fellowship with clients and friends. That’s what I got to do at the Vance Publishing reception at The Cashew last night. While there I met Tim Tobeck, VP/Publishing Director. Tim is relatively new to Vance so with my …

Audio, Media, NAMA

Brownfield Ag News Introduces Healthy Living

Chuck Zimmerman

Guess who the sponsor of AgWired coverage of the 2011 Agri-Marketing Conference will be? You are so right. How did you guess? Brownfield Ag News is sponsoring our coverage of the “main event” in agricultural marketing this week in Kansas City, MO. I’m on my way there today with Cindy arriving tomorrow. Here’s a little news from our sponsor. Brownfield …

Audio

Harvesting Ideas at 2011 Agri-Marketing Conference

Chuck Zimmerman

Welcome to Agri-Marketing Conference Week. It is one of our favorite times of the year because it was seven years ago that Cindy and I attended and introduced people to ZimmComm New Media. We hope to see you in Kansas City in person or online. You can find us in our booth at this year’s Connection Point trade show. I …

Audio, NAMA, ZimmCast

Getting Together With KFEQ On A Saturday Morning

Chuck Zimmerman

This morning on KFEQ-AM 680 you could hear a conversation between me and Farm Director, Tom Brand. Tom likes to chat with other farm broadcasters on his weekly program and in this case he made it more of a farm webcaster. I really appreciated the opportunity to talk about what we do and in our conversation we also get into …

Audio, Media

GROWMARK Facilities Planning and Logistics

Chuck Zimmerman

Here’s the latest installment of our “Getting To Know GROWMARK” series. We’re going to talk about facilities planning and logistics with Tom Nealey, Facility Planning/Certified Grain Systems Specialist. He says they touch many parts of the company from an equipment standpoint. That includes fuel and propane delivery trucks. Also included are national account programs for members for equipment, vehicles and …

Agribusiness, Audio, GROWMARK

Farmers Speaking Out On Social Media

Chuck Zimmerman

You should know by now that the AgChat Foundation has turned one year old this week and the weekly AgChat Twitter conversation is two years old. I’ll bet even Michele Payn-Knoper (founder) would not have predicted that! So the baby is growing up and there’s lots of interesting things going on as this farmer led organization continues to plough new …

Ag Groups, Audio, Farming, Social Networking, ZimmCast

NAFB President Lindsay Hill Joins Farm Journal Media

Chuck Zimmerman

National Association of Farm Broadcasting President Lindsay Hill has a new job. She’s the new Agribusiness Director for Farm Journal Media with duties on AgDay and U.S. Farm Report and did her first broadcast last Friday which you can watch in the archives. I’ll let you guess which one is Lindsay and which one is Gary Wilhelmi in the screenshot …

Audio, Media, NAFB