MustangRED Communications was announced just before the 2012 Agri-Marketing Conference. During the conference I had a chance to visit with founder and owner and good friend, Sally Behringer. Sally says MustangRED works with a network of industry professionals to provide full service communications services. Sally has been in the business for a long time and really understands a wide variety …
Farm Wars! Podcast
I love seeing new farm podcasts. This one just came to my attention in my email inbox. It’s the Protect The Harvest, Farm Wars! Podcast. This relatively new pro-agriculture advocacy group has jumped into some very important issues of concern for everyone involved in farming today. Hosted by Wayne Yocum and co-hosted by Dan Kleinsorge, the operations manager of Missouri …
GROWMARK Keeps IT Growing
As a multi-state agricultural co-operative system with over 6000 employees and numerous brands, information technology (IT) is a vital aspect of GROWMARK‘s ability to communicate on a number of levels. That keeps GROWMARK Manager of Network Services Scott Bross busy keeping up with the latest on-line communications tools – from improved websites to blogs and all the various social networking …
Animal Agriculture Alliance Summit Wrap-up
To get a wrap up of the 2012 Animal Agriculture Alliance Stakeholders Summit I spoke with President/CEO Kay Johnson Smith. Kay was given these beautiful flowers in recognition of her service during the organization’s celebration of its 25th anniversary. Kay says this year’s Summit was a little different than normal since it focused more on how to effectively communicate with …
AgRacer Leading The Race
Just over 100,000 downloads! That’s a big number and that’s how many iTunes downloads there are in under three months for AgRacer by Fastline, the first ag game app for mobile devices. I got the update this morning from Tim Hess, Fastline President. That number will continue to grow now that the app is fully available for Android devices as …
Advocating For Animal Agriculture
The Chairman of the Animal Agriculture Alliance, Chris Ashworth, closed out the 2012 Stakeholder Summit after introducing our final speaker. I visited with him to learn how things are going with the organization. Chris talks about the fact that they are celebrating 25 years of advocating for animal agriculture representing all animal species. He says that this past year they’ve …
AgCareers are Hot!
Careers in agriculture are hot right now, a bright spot in the overall economy. We talked with Eric Spell, president of AgCareers.com, at the recent National Agri-Marketing Association annual convention, where the company was actually born 12 years ago as a student presentation by the University of Florida. (Go Gators!) “It is an exciting time to be in agriculture,” Eric …
Becoming Authentically Agriculture
Let’s talk “Authentically Agriculture” with Michele Payn-Knoper, Cause Matters and founder of the weekly AgChat Twitter conversation. Michele was a presenter at the 2012 Animal Agriculture Alliance Stakeholders Summit. Michele says her presentation title means “that agriculture really needs to do a better job of connecting on a human level.” She spoke about the values, validation and voice that’s needed …
New Holland MegaCutter at Mega Media Event
One of the new offerings from New Holland featured at last week’s Mega Media event was the MegaCutter™. We already heard about this new mounted triple disc mower-conditioner when it debuted at the National Farm Machinery Show in February, but we got another look last week in more detail with the help of New Holland Hay and Forage Segment Marketing …
Building Relationships With Consumers
The moderator for the 2012 Animal Agriculture Alliance Stakeholders Summit was Tom Steever, Brownfield, who is currently the President of the National Association of Farm Broadcasting. Tom was also one of our presenters so it was interesting seeing him introduce himself, speak, thank himself and then present himself with the AAA coffee mug token of appreciation. It was also hilarious. …