It’s registration time at the hotel desk for the 2012 Conservation in Action Tour. I spoke with Rex Martin, Syngenta, about the program we’re about to embark upon. Rex is the Chairman of the Board for the Conservation Information Technology Center and is pictured with CTIC staff. According to Rex this is the 5th annual conservation tour conducted by CTIC. …
Building a Megrabrand
How would you go about building a megabrand? Alltech has some ideas. Eight of them to be precise. One of the presentations during the 2012 Alltech Annual International Symposium was titled, “Building a Megabrand.” Our presenter was Catherine Keogh. Catherine shared Alltech’s eight branding principles which can be conformed to your business. I’ve included this portion of her presentation in …
Talking Social Media at Alltech Symposium
I attended the 2012 Alltech International Symposium Discuss Dinner titled, “Creating Raving Fans: How can you embrace the digital world for your business?” Our moderator was Michele Payn-Knoper, Cause Matters. Michele had a very diverse group to deal with. I think we had folks from about 15 countries in the room! They had a lot of questions about social media …
Iowa Great Grower Pleased with Progress
Another of our 2012 BASF Great Growers is Steve Miller of West Union, Iowa in the northeast part of the state. He farms with his dad Henry and is pictured here with his adorable son Cam – the picture of a true family farm! I was actually supposed to interview Steve and his dad back in the freezing December of …
Dr. Pearse Lyons Wraps Up Alltech Symposium
The 2012 Alltech International Symposium has concluded. The “Magic Man” as he was called more than once during the event is Dr. Pearse Lyons. Here he is on stage during the closing session this morning. I was able to ask Pearse his thoughts in closing at the end of the session. He says “What a pity it’s over.” He’s ready …
An Alltech View of China
His presentation was titled, “The Great Call of China.” Dr. Mark Lyons talked about what he has learned about the culture and opportunity represented by the China market. In fact, he’s learning the language right now and Alltech predicts that the country may represent 25% of their business in the future. At the 2010 Symposium we got a glimpse at …
Alltech’s FoodPrint Discussion Dinner
The Carbon FoodPrint was the topic of debate for one of the Discussion Dinners at the 2012 Alltech International Symposium. Moderator, Damien O’Reilly, Irish National Television and Radio Broadcaster, lead the dialogue on perception vs. reality. Delegates enjoyed a tasty chicken dinner while chatting about how much of the carbon footprint hype is branding and how much is changing operations. …
2012 Alltech Smart Debate
This year the Alltech debate session is titled Smart Debate. Topics include: feeding 9 billion people; is Africa now Brazil? What’s next for biofuels and more. Our panelists include Tom Arnold, CEO, Concern, Ireland; Sean Richard, Senior Lecturer in Business Economics, Cranfield University, UK; Dr. Marcus Vinicius Pratini de Moraes, Former Minister of Agriculture and Food Supply of Brazil and …
Alltech’s Nutrition Revolution
He’s a revolutionary in the area of nutrition. Dr. Karl Dawson, Chief Scientific Officer, Alltech, took the stage the opening session of the 2012 International Symposium. The company is doing breakthrough research in nutrigenomics to find new ways to feed our animals to enhance their performance, health and longevity and enhance the consumer experience. Dr. Dawson also talks about how …
The New Holland Field Smart Blog
New Holland has a new blog called Field Smart. It’s part of the New Holland Field Smart campaign. At New Holland we’re dedicated to continuing this tradition, and we’ve launched our Field Smart campaign to celebrate not only our approach to delivering new innovations to the marketplace, but the farmers that put this technology to use. To learn more about …