New Holland might be new to the sprayer business, jumping into the arena just a few years ago in 2010, but our friends there are already becoming leaders in the field. During the recent National Farm Machinery Show, sprayer marketing specialist for New Holland, Scott Lauher, told Chuck that their new Guardian self-propelled front boom sprayer already has several advantages …
Agronomic Design Shows How Case IH Listens
Giving the customers what they want is a hallmark of good business, and Case IH practices that with every piece of equipment they roll out. “Before we lay down the product definition for any future design, we go out and visit with the customers at length,” explained Case IH’s Rob Zemenchik during an interview with Chuck at the National Farm …
Get Fields Clean Before Planting
With spring planting just around the corner, Monsanto is encouraging growers to take planned, proactive steps to prevent and manage resistant and tough-to-control weeds. Monsanto Roundup Ready Plus marketing manager Chris Reat says that means putting down residual herbicides. “Whatever the current status of your fields are, when we go to drop that plant in there we want to make …
Renewed Energy at New Holland
During the National Farm Machinery Show, New Holland was once again a prime sponsor of ours. There was a lot of blue and yellow on their lot. So let’s learn about some of the changes going on in the marketing area at New Holland. I visited with Mark Hooper who has been named Director of Marketing for New Holland North …
Mighty Mississippi Rolling Along
At the beginning of this year, closing the Mississippi River to barge traffic as a result of low water levels was a very real possibility, but that crisis has been averted thanks to some Army Corps of Engineers work. “There was an emergency move by the Army Corps of Engineers to blast rocks out of the river floor at Thebes …
New Holland Shows Off T8.420 at NFMS
Of course one of the big purposes of the National Farm Machinery Show was to display the latest in farm machinery. Our friends at New Holland were there and proudly showed their latest T8.420 tractor to enthusiastic crowds who couldn’t resist climbing up and seeing all the new bells and whistles inside. Gary Wojcik with New Holland went over some …
Biggest and Best NFMS Looks to Get Bigger & Better
The recent National Farm Machinery Show is touted as one of the biggest and best agricultural expos of the entire year, and it seems to live up to it billing, in no small part, due to the efforts of Rip Rippetoe (pictured during a TV interview), the new President/CEO of Kentucky Fair Board and his talented staff. “People from all …
Tractor Pullers See NFMS as Highlight of the Winter
A big favorite at the National Farm Machinery Show is always the Championship Tractor Pull done in conjunction with the show … for the fans and the competitors alike. “This is what we look forward to every winter,” Doug Theobald from Shelbyville, Ind., who took 3rd place in the 6,200-lb. two-wheel drive Super Modified Trucks class on one of the …
Animal Nutritional Solutions at Alltech
The 2013 NCBA Trade Show brought industry leaders together to share their latest in agriculture research and technology during the Cattle Industry Convention. Like always, Alltech had a constant crowd gathered to here their newest techniques in agriculture nutrition and technology. I spoke with Jim Bannerman, National Accounts Manager with Alltech, and he shared their focus for 2013. “We always …
Imperative to Showcase Diversity of Biodiesel
For the past two years, Gary Haer has held three jobs: Chair of the National Biodiesel Board (NBB), Vice President of Sales and Marketing at the Renewable Energy Group (REG), the largest producer of biodiesel in the U.S. and soybean and corn producer – he farms on his family farm in Northwest Missouri. During his presentation at the 10th Annual …