New Holland has continued to develop their support for the ethanol industry. Their relationships with other leaders in agriculture and beyond has added growth and partnerships to their brand. Director of Growth Initiative Institutional & Speciality Sales, Ron Shaffer, shared that the New Holland brand is focused on growth and his job revolves around anything that will grow revenue for …
Policy Panel at NAMA Fall Conference
The NAMA Fall Conference featured a policy panel moderated by Sara “Legs” Wyant of Agri-Pulse, and featuring Mike Deering with the Missouri Cattlemen’s Association, Garrett Hawkins with Missouri Farm Bureau, and Steve Censky with the American Soybean Association. The need for a new farm bill was the major topic of discussion. “We’re all kind of waiting to see what happens …
The #FoodD Conversation
U.S. Farmers & Ranchers Alliance (USFRA) & Missouri Farmers Care brought the Food Dialogues to Columbia, Missouri. Expert panelists discussed animal welfare, livestock handling, conventional vs. non-conventional farming and much more. The purpose was to simply start conversations with consumers about where their food comes from and how it is produced. Dan Kleinsorge, Executive Director for Missouri Farmers Care, spoke …
Nutrition Bill Passes House
All Democrats voted against the Nutrition Reform and Work Opportunity Act, but nearly all Republicans voted for it, enough to pass the bill that finally completes the House work on a farm bill. “This has been an unusual process, but it remains my goal to get a five-year farm bill enacted,” said House Agriculture Committee Chairman Frank Lucas (R-OK). “It …
2013 NAMA PDA Winners
During our concluding lunch to the 2013 NAMA Fall Conference we celebrated with our new Professional Development Awards of Excellence. Let’s start with Gary Sakin, Monsanto, for Marketing Communications. Gary joined Monsanto in November of 2006, and has made impactful changes to how Monsanto approaches branding, measures marcom impact, and engages with its audiences. Currently, Gary is a key member …
Country Financial at Farm Progress Show
At the Farm Progress Show last month, we learned more about the services Country Financial offers for farmers and ranchers from Kristin Kramer and Julie Walters. Kristin says Country Financial realizes that farming is a risky business and there are many ways to limit further issues and protect your farm. “I like to think of everybody like my dad,” Kristin …
Foro PAIS Promotes Argentina’s Soy Complex
Foro PAIS – Productores Agro Industriales de Soja – was born in 2011 with the purpose of promoting the Argentine soy agro-industry and we learned more about it during the IFAJ 2013 Congress. Foro PAIS Communications and Institutional Relations Director Dr. Adrián Figueroa says soybean production is a huge industry for Argentina. “Soybean production in Argentina in the last ten …
Students at NAMA Fall Conference
The NAMA Fall Conference is a great place for professional improvement for agrimarketers who want to take their career to the next level. It’s also a good place for students to achieve the same thing. At this conference I visited with three students from the University of Illinois, (L-R) Kelley Fornoff, Ben Rakes and Ellen Reeder. I asked them why …
Iowa Board of Regent Head Promotes Ag Education
The president of the Iowa Board of Regents is a great promoter of agricultural education in the United States as “Today’s Solution for Tomorrow’s World.” Bruce Rastetter visited the 2013 Farm Progress Show last month to talk about the importance of agricultural education and the vast number of career choices available for students of all backgrounds. “I think the biggest …
Coach Billick on Elements for Success
A former NFL head coach had no problem waking us up as our morning keynote speaker at the 2013 NAMA Fall Conference. Brian Billick, Super Bowl winning coach for the Baltimore Ravens and now an analyst for Fox Sports, talked to us about “The Essential Elements for Success.” He has lots of sports stories to go along with it. I …