The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …
Senators Excited About Prospects for TPP Revisit
Farm state senators came out of a meeting with President Trump Thursday very optimistic about the future for agricultural trade. Republican Senators Pat Roberts of Kansas, John Hoeven of North Dakota, Deb Fischer and Ben Sasse of Nebraska held a press conference after the meeting and all agreed it was very productive, but the potential for re-entering the Trans Pacific …
The Best of the Best at #NAMA18
The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …
Trump Discusses Agricultural Trade Issues
Governors and senators from agricultural states such as Iowa, Nebraska, Kansas, North and South Dakota had a meeting with President Donald Trump and U.S. Trade Representative Robert Lighthizer today to discuss recent trade actions and how farmers may be impacted. In a press availability prior to the start of the meeting, President Trump talked about NAFTA, China, the European Union, …
House Ag Committee Unveils Agriculture and Nutrition Act
House Agriculture Committee Chairman Mike Conaway (R-TX) today introduced the first draft of a new farm bill, the Agriculture and Nutrition Act of 2018 (H.R. 2). ““The farm bill keeps faith with our nation’s farmers and ranchers through the current agriculture recession by providing certainty and helping producers manage the enormous risks that are inherent in agriculture,” said Rep. Conaway. …
WEDA Acquires Friend Management Systems™
Western Equipment Dealers Association (WEDA) announced today that it is acquiring Friend Management Systems™ (FMS), pairing two leading providers of management consulting and professional development services for equipment dealers. Friend Management is a Canadian-based management consulting firm providing leadership development and peer-to-peer learning to agricultural, consumer, and golf equipment dealerships in Canada, United States and Australia. The company is also …
Growing Asian Market Benefits U.S. Soy
The U.S. Soybean Export Council (USSEC) hosted its 13th SE Asia Soy Food Symposium and Ag Supply Chain Asia 2018 events in Surabaya, Indonesia, bringing together all stakeholders in the soy food industry in that region. Among those participating were exporters of United States soy products like Bob Sinner, President of SB&B Foods, Inc. in North Dakota. Sinner has been …
Equipment Dealers Fighting Tax Policy Changes
The 2018 Oklahoma state legislature has seen several bills this session that seek to increase revenue by making tax policy changes that would impact the agriculture industry at an already difficult time, and the Western Equipment Dealers Association (WEDA) says they expect more such challenges in the future. WEDA Vice President of Government Affairs Eric Wareham explains that the Oklahoma …
Deere’s Lagemann New AEM Vice Chair
John D. Lagemann is the new Vice Chair of the Association of Equipment Manufacturers (AEM), filling the unexpired officer term of recently retired Jim Walker of CNH Industrial. Lagemann is Deere & Co. Senior Vice President, Sales & Marketing-Regions 3 & 4. Lagemann has served in AEM leadership roles since 2001. AEM has also elected CNH Industrial’s Scott Harris to …
ZimmCast on International Travel and #NAMA18
It’s Agri-Marketing Conference Week and the ZimmComm Team will be on location. This week’s episode features a preview from the Chair of this year’s conference, Jenna Oesch, Global Marketing Lead & Customer Experience Council Lead, Monsanto Company, Vegetable Seeds Division. The program starts out with Jamie talking about her trip around the world. That would be to Ireland with Alltech …