The American Lamb Board (ALB) announces the launch of “Feed Your Adventurous Side,” a consumer campaign representing the spirit of today’s lamb industry. Research conducted for the American Lamb Board shows an opportunity to position lamb as offering unique and adventurous flavor to capture consumers’ attention. The campaign reaches out to people most likely to desire new food favorites with …
Weather Variability Affecting Silage Crop
Dairy producers at the 2017 World Dairy Expo had two primary questions for Alltech Farm Specialist Pat Crowley regarding silage. Those questions centered around variability of the crop this year because of unique weather patterns in the Midwest, and what to expect from the silage because of those factors. Crowley says farmers are typically producing silage each fall they will …
Hubbard Fitting Well Into Alltech Family
Hubbard Feeds is a heritage brand with a strong history. Today Hubbard is a part of the Alltech family, and that transition has gone very well, says Ken Petersen, general manager for the central part of the United States covering an area from Minnesota to Missouri. “Our focus in the past has always been on animals that produce meat, milk …
National Hay Association: Forages Important to Dairy Industry
National Hay Association President Amy Freeburg has been a commercial hay grower supplying the dairy industry for 45 years. Alfalfa hay is a key feed used in the dairy industry, but Freeburg says wheat straw is also used in dairy rations because it floats in the rumen of the cow. Members of the association also grow grasses for dairy goats, …
WMMB Focusing On Exports, Consumer Trust In Coming Year
This year’s World Dairy Expo was the first for Chad Vincent in his role as CEO of the Wisconsin Milk Marketing Board (WMMB). Vincent says the organization continues to invest checkoff dollars to drive trust, sales distribution and awareness of Wisconsin cheese and other dairy products. He says exports and emerging markets are a priority, with a focus on Asia …
Building Trust Key For U.S. Dairy Industry
Industry representatives at the 2017 World Dairy Expo are focused on building trust with both domestic consumers and those in potential export markets. Twenty years of farmer funded nutrition research showing that milk fat does not have a negative health impact has resulted in domestic cheese sales hitting an all-time high when it comes to per capita consumption. Consumption of …
Animal Ag Bites 8/14
This year’s Poultry Protein & Fat Seminar, sponsored by USPOULTRY and the Poultry Protein & Fat Council, will be held October 5-6, 2017 at the Marriott Country Club Plaza in Kansas City, Missouri. The National Cattlemen’s Beef Association is accepting applications for their Marketing Ambassador Program that combines social media and the cattle industry. Applications are due Tuesday, August 29th. …
Adam McClung Recognized as Transformational Leader
It is still hard to believe our friend and fellow ag communicator is no longer with us. We wanted to share the latest information from the Arkansas Cattlemen’s Association remembering Adam’s life and spirit. We send continued prayers to his family and close friends. – Adam McClung Recognized as Transformational Leader – Arkansas Cattlemen’s Association (ACA) Executive Vice President Adam …
Ag Community Remembers Adam McClung
UPDATED The beef and agricultural media communities lost a great man and passionate spokesperson for the industry. Adam McClung, executive director, Arkansas Cattlemen’s Association, passed away over the weekend after a brief but severe illness. Just weeks ago many Livestock Publications Council and American Ag Editors Association members were gathered together and Adam was among us. We all have such …
SMART Farmer Carla Wardin
Our SMART Farmer in this episode comes from Michigan where she and her husband have a dairy operation that has been in her family for over a century. Carla Wardin is dedicated to telling the real story of dairy farming through her blog Truth or Dairy, and in 2014 was chosen to represent agriculture as one of the USFRA Faces …