EMD Crop Bioscience has added Carl Moberg to their marketing team. As one of EMD Crop BioScience’s North American Marketing Managers, Moberg will concentrate on areas of expansion, specifically new, foliar-applied LCO Promoter Technology and other technologies for a variety of crops. As new crop onputs are introduced, Moberg will lead marketing efforts to get the yield and plant health-enhancing …
Caterpillar Says Eat My Dust
This looks like a very creative way to engage your client and to help them generate some sales while having a lot of fun. Apparently, car dealers aren’t alone in finding creative ways to set up test drives. Now construction equipment dealers are joining the fun. Winners of the recent “Eat My Dust” Sweepstakes, sponsored by Caterpillar dealers in the …
FMC Hero Dollars
We sure need some new heroes in our society today. And a good comic book to go with it. I just noticed how FMC is marketing their Hero Insecticide using a “Hero.” It looks like their Commodity Classic donation promotion went over well. As part of its ongoing “Be a Hero, Support a Hero” promotion, FMC Corporation will donate more …
McCormick Gets Rodney Miller
It looks like McCormick is going to increase their marketing efforts, especially in the area of compact tractors with this announcement. McCormick International USA, a division of ARGO Tractors and part of ARGO S.p.A., based in Italy, announces the appointment of Rodney Miller as vice president of sales and marketing for new products and communication effective June 1, 2007. Miller …
Pioneer Sponsoring Team Ethanol
The Ethanol Promotion and Information Council has a new team member. Pioneer Hi-Bred is now working with the group to educate consumers about the benefits of ethanol-enriched fuel. The effort includes funding for ethanol promotion and education programs. “Ethanol is a factor in the effort to reduce our nation’s reliance on petroleum,” says Dean Oestreich, Pioneer president and DuPont vice …
Is Blue Better
I was looking through my latest issue of Living The Country Life and saw an ad for New Holland. It features a blue cow out in front of a red, green and a sort of off-white cow. All it says is “Looking for a new tractor? whyblueisbetter.com.” That leads you to a website showing off some tractors. You can listen …
Animart Hires Lepple as Marketing Manager
It sounds like Christine Lepple has the perfect qualifications for her new job at Animart.
Mangoes From India
You are definitely not going to see this on CNN or Fox News. At least not until they have their event in June. I can only imagine what Florida or California mango growers think of this idea. How big of a need do we have for mangoes anyway? Today, the U.S.-India Business Council (USIBC) met with U.S. Trade Representative, Ambassador …
Land O’Lakes Makes Better Animals
It’s “The place where animal lovers come together.” It’s a new interactive website by Land O’Lakes Purina Feed. You need to be a member to be able to take advantage of the features offered on the site. Land O’Lakes employees, members and customers now have a fun, interactive way to learn about Land O’Lakes Purina Feed’s Better Animals program. Visit …
The KINZE Vision
Two Iowa companies, KINZE Manufacturing and Ag Leader Technology, have gotten together to develop new planting techology that improves the precision and control of row crop planters. Now if they could just add a satellite tv feed into this thing. The new KINZE Vision system is based on the Ag Leader Insight display with touch screen control (on a large …