I guess Case IH liked sister company, New Holland’s, Michael Peterson, “Down On The Farm” promotion. Of course we’ve all known that agricultural marketing superstar Gene Hemphill, was on to something big. Global farm equipment manufacturer Case IH has announced an agreement to sponsor a concert tour by country music superstar Craig Morgan. Titled “Craig Morgan Powered by Case IH… …
Register For Aggie-Lance Social Media Tele-Seminar
In the last week I think I’ve helped bring almost a hundred agricultural marketing and communications people closer to an understanding of new social media mechanisms. If you weren’t one of them then you’ve got a chance next week. On August 6, I’ll be participating in a tele-seminar that’s being conducted by Mark Jewell, Aggie-Lance. I do like being called …
Onset 5 IN Introduced at AMS
Just before the Ag Media Summit started, Intervet/Schering-Plough Animal Health invited a group of journalists to attend a session on their new Onset 5 IN product. At the event I spoke with Dr. Scott Nordstrom, Intervet, about the first intranasally administered, five-way modified-live virus (MLV) vaccine for healthy cattle 3 to 8 days and older. He says that this product …
Trimble Continues to Innovate
Trimble just announced last week that revenue for its second quarter of 2008 was up approximately 15 percent compared to last year. For the Field Solutions segment of the company, the increase was 68 percent, driven primarily by strong demand for agricultural products. I had a chance to sit down with Rob Lindores, Director of Marketing for Trimble Agricultural, about …
Alliance for Abundant Food and Energy
A new group with some significant resources has jumped head first into the food and fuel debate. Members include the Archer Daniels Midland (ADM) Company, DuPont, John Deere, Monsanto, and the Renewable Fuels Association. The Alliance for Abundant Food and Energy brings together a broad group of visionary companies and organizations committed to sustainably and responsibly improving diets and reducing …
Dow AgroSciences Plot Blogging
We’re seeing more and more ag companies utlizing new media tools in their communications efforts. Here’s one I just found out about. The picture is Kassie Billerbeck, an Iowa State Student, who has her own blog a new Dow AgroSciences website. She’s doing some fertilizing in her plot at the Farm Progress Show site. Dow AgroSciences has launched a new …
Farmers Find Student Expert at Mobile Greenhouse
One of Monsanto‘s Mobile Greenhouse “Street Team” representatives is a student from Purdue. Daniel Stauffer is a Field Sales Intern for Monsanto and is one of the experts farmers and growers at the Michigan Ag Expo can grill about Monsanto’s new Roundup Ready 2 Yield soybeans. Daniel says one of the most exciting attributes of Monsanto’s “next generation” soybeans is …
Chris Romas New Burpee President
I’ve always loved the name, Burpee. It’s just a cool name for any company. I’ve seen their seeds around for as long as I can remember. W. Atlee Burpee & Co., the nation’s largest and best-known purveyor of seeds, plants and home gardening supplies, announced today that Burpee’s Chief Operating Officer, Chris Romas, has been promoted to the position of …
Mullen is New Integrated Marcomm Agency for BASF
It looks like we’ll be getting to work with a new agency for BASF. Mullen has won integrated marketing communications duties for BASF U.S. Crop Protection to enhance awareness and sales of the company’s herbicides, fungicides, insecticides, plant regulators and seed treatment technologies that offer the highest level of crop protection solutions to growers across the U.S. “Mullen’s team went …
Talking AMS With BASF
One of our sponsors for AgWired coverage of this year’s Agricultural Media Summit is BASF. I spoke on the phone to Allegra Sinclair about what we’re going to be doing. This is going to be fun and she’s excited. By the way, I learned that Allegra is an experienced podcaster and recent Mac convert. So, what’s up with BASF and …