This morning John Deere kicked off what’s becoming an annual conference for developers. The 2014 Develop with Deere conference brings together dealers, independent agricultural software application developers and John Deere staff primarily from their Intelligent Solutions Group. Kicking things off was a keynote presentation by Pat Pinkston, Vice President, Technology and Information Solutions, Agriculture and Turf Division. Pat talked about …
Weed Management for Soybean Sustainability
Farmers can face a series of fights these days, whether it’s fighting regulations, fighting weed resistance or fighting to preserve their land from erosion. During the recent Bayer CropScience Corn and Soybean Future Forum in Germany, Chuck spoke with Ray Gaesser, President of the American Soybean Association, about his presentation on sustainability, weed resistance and cover crops. He said ASA …
Diverse World of Farming Needs Diverse Solutions
Farmers face a diverse world of challenges today, and that requires a diverse toolkit of solutions. During the recent Bayer CropScience Corn and Soybean Future Forum in Frankfurt, Germany, attendees of the event came from all over the world – from war-torn regions, such as Ukraine, to over-regulated areas of Western Europe, each bringing their own issues. “So the solution …
Catch Green Fever with John Deere
It’s that time of the year when people are getting their flu shots. If you haven’t had your shot yet and wind up with a fever I hope it’s a Green Fever. As John Deere kicks off its annual Green Fever sales event to start its 2015 product marketing year, the company is launching a new $35,000 Green Fever Giveaway …
Digital Storytelling from Deere
During the Bayer CropScience Corn and Soybean Future Forum, Than Hartsock, John Deere, did some digital storytelling. In fact, his presentation was titled, “Digitalization – next level of corn and soybean cropping.” Than talked about how John Deere is developing new tools to deal with ways for farmers to make more money from their crop. This includes all the things …
Farm Bureau Opens Online Registration for Convention
The American Farm Bureau Federation has opened online registration for its 96th Annual Convention and IDEAg Trade Show, Jan. 10-14, 2015, in San Diego. “The 96th Annual Convention and IDEAg Trade Show offers a preview of the future of agriculture,” said John Hawkins, AFBF’s senior director of conventions and events. “The IDEAg Connect Conference, thought-provoking educational workshops, and precision agriculture …
FFA Members Show Passion for the Future
As FFA members work their way through the National FFA Convention Expo in Louisville, they are greeted by a variety of agribusiness and collegiate exhibits. Although each exhibit has developed it’s own message, theme, and purpose, many share a common goal of focusing on future opportunities and growth within agriculture. FMC is no different; they are inviting members to step into …
Make Your Message More Personal
During her presentation at the Bayer CropScience Corn and Soybean Future Forum Julie Borlaug told the audience they are not doing a good job of communicating what they are doing to the broad general consuming audience. That raised a few eyebrows. What she suggests is making message more personal and not so polarizing as we sometimes see with the GMO …
Bayer CropScience Advancing Sustainable Ag
Starting out the second day of the Bayer CropScience Corn and Soybean Future Forum was Liam Condon, CEO, Germany. The theme of his remarks was how Bayer CropScience is advancing sustainable agriculture. One of the remarks that Liam made during his comments that struck me was how the growth in demand for meat in countries around the world is driving …
FMC’s Investment in Farming’s Future
Over the past couple of years FMC has put a strong emphasis on investing in farming’s future. Here at the 87th National FFA Convention they are asking students to step into their sound booth and share what investing in farming’s future means to them. Following the convention FMC will create a mashup of the students audio to share with their …