Have you ever had a brainstorming session? How about Brandstorming? That’s the title of EG Integrated’s second eg Radio podcast episode. Episode 2 hears discussion of the “myth” of brainstorming, earning customer brand loyalty, and a brief chat about public relations branding disasters. Here’s what EG Integrated is about: Our story began with two brothers, Bill and Tom Ervin. Both …
Deron Johnson Joins FLM+
Welcome Deron Johnson back to the midwest. FLM+, a strategic consulting, marketing and communications company, just announced that he will serve as senior vice president and a member of the FLM+ Executive Leadership Team. Deron will be based out of a new FLM+ operating location in Kansas City, Mo., to provide increased support and overall leadership to Kansas City-area based …
ZimmCast with Paulsen’s Sara Steever
We are so pleased to offer our sincere congratulations to a good friend and professional colleague Sara Steever, who was just named president of Paulsen Marketing! Sara is only the fourth president in the 63-year history of the Sioux Falls-based agency that specializes in ag and rural lifestyle clients. She succeeds Greg Guse, who has been Paulsen’s president for the …
Pancake Ray Heats up NAMA
Pancake Ray’s secret is out. His secret ingredient for the After the After Party by Rhea + Kaiser is Really Killer Hot Sauce. It’s made with actual blood, sweat and tears. Your face will get burnt off and you will LIKE IT. At least that’s what Ray claims. I’m taking mine home to try out this weekend. We had some …
Best of NAMA Winners
The stars were out last night in Jacksonville, Florida as the National Agri-Marketing Association (NAMA) presented its annual Best of NAMA Awards for excellence in agri-marketing at the annual convention. The Best of Show winner in the advertising category was Wyffels Hybrids and agency O&H Brand Design, Musta/Melzer, In-House – Travis Hopper (O&H Brand Design), Tim Musta & Jim Melzer …
The Continuing Saga of Pancake Ray
If you’ve stayed up very late on Thursday night at the Agri-Marketing Conference the last couple of years then you know of Pancake Ray. He’s the chef of the Rhea & Kaiser After the After Party. Well, the saga of the man known as Pancake Ray continues this year. If you’re attending the conference in Jacksonville, FL and need a …
Kruskopf Coontz Adds Two Ag Marketers
Kruskopf Coontz Advertising (KC) announced their new president, Dean Huff. Huff was previously working for Padilla/CRT, MN, where he led the agribusiness practice and was responsible for leading integrated communications. He has also worked for The Martin Agency, Colle McVoy and Saatchi & Saatchi. KC has also hired Duncan Salyer as their new Accounts Manager. Salyer comes from Broadhead + …
BCS Communications Celebrates Ten Years
In this week’s program we’ll help celebrate BCS Communications ten year anniversary. They actually celebrated quite a bit last night but I couldn’t be there. It was their annual holiday open house. However, a lot of people were there including surprise guest Robert De Niro (red jacket). So, congratulations to the agency for this milestone celebration. We’ve got a few …
NAFB Night of Honors
The National Association of Farm Broadcasting (NAFB) bestowed honors on many deserving individuals last week – the best of the best. We’ll start with the new members of the NAFB Hall of Fame. Johnnie Hood was one of our very first friends in NAFB, back in the day when he served as president in 1985 at the midpoint of his …
Register for 2014 Agri-Marketing Conference
Come on down to my territory next April. You’ll be glad you did. The Sunshine State will be waiting for you. It’s registration time for the 2014 Agri-Marketing Conference. Shed some new light on your agri-marketing career. NAMA is taking the conference to Jacksonville, Florida in 2014. Soak up the rays as well as the latest trends in ag communications, …