Cruising Rural America

Chuck Zimmerman

Red Wing MinnesotaToday reminded me of my days in affiliate relations for the radio network business. Lots of windshield time. Leaving Minneapolis and driving to Red Wing, MN. Stopping in New Trier at Dan’s Bar & Grill for a hamburger on the way. Then driving on to Johnston, IA to spend the night prior to the Pioneer event the next 2 days.

Agencies

Broadhead+Co Is The “Un-big” Agency

Chuck Zimmerman

ZimmCast56-Janet KellerHere’s a special ZimmCast for you from Broadhead+Co. After a meeting with Dean Broadhead and his staff I interviewed him about his agency and why he’s positioning it as “focused on the business and life of rural America.” The agency is almost 5 years old now. Dean also talks about strategies he believes work to reach rural America and the agricultural audience. He still believes advertising is important and is very open to new media options.

Agencies, Audio, Podcasts, ZimmCast

Green Hired To Lead O&B’s DMG

Chuck Zimmerman

Mark GreenHe looks like a computer guy. Those eyes have stared at a computer screen for a long time I’m guessing. He’s Mark Green and Osborn & Barr Communications’ newest hire to lead their new Digital Marketing Group. That would the the group that handles “Web-based initiatives and customer relationship management.”

Agencies