He looks like a computer guy. Those eyes have stared at a computer screen for a long time I’m guessing. He’s Mark Green and Osborn & Barr Communications’ newest hire to lead their new Digital Marketing Group. That would the the group that handles “Web-based initiatives and customer relationship management.”

Leading the new group is Mark Green, vice president, director of digital marketing. Mark is a technology-based business strategist with experience in interactive product development, e-commerce, co-op marketing tools and online promotional marketing. At Osborn & Barr, Mark is responsible for the development and implementation of interactive branding strategies, web-based promotions and CRM initiatives including interactive training, customized promotions to distribution networks and segmentation and analysis of customer information for the development of personalized services and marketing communications. Under his direction, Osborn & Barr is developing a multi-faceted digital marketing team.

Green was previously vice president at Brighton Agency where he built an interactive division serving clients such as BASF, Charter Communications and International Paper.