This post is being written during a live presentation with McCormick in Kansas City at their office. We’ve been talking about blogging, podcasting and news release distribution.
Rhea & Kaiser Winning Awards Again
It’s NAMA awards time and it looks like Rhea & Kaiser are doing fine. I didn’t make it to any awards programs so far. But there’s still the big one in April.
News Briefs
For your perusal:
Codex Alimentarius launches new website on Food Additives
Turley Talks About O&B TV Show
Here’s an interesting story. When have you heard of an advertising agency creating content? Actually, it’s something we’re starting to see more of and even in the agrimarketing world. This time it’s Osborn & Barr, producers of a live show to air on RFD-TV Monday evening at 8pm, EST. It’s called “Prospering In Rural America,” the theme of the recent USDA Agricultural Outlook Forum.
Cruising Rural America
Today reminded me of my days in affiliate relations for the radio network business. Lots of windshield time. Leaving Minneapolis and driving to Red Wing, MN. Stopping in New Trier at Dan’s Bar & Grill for a hamburger on the way. Then driving on to Johnston, IA to spend the night prior to the Pioneer event the next 2 days.
Broadhead+Co Is The “Un-big” Agency
Here’s a special ZimmCast for you from Broadhead+Co. After a meeting with Dean Broadhead and his staff I interviewed him about his agency and why he’s positioning it as “focused on the business and life of rural America.” The agency is almost 5 years old now. Dean also talks about strategies he believes work to reach rural America and the agricultural audience. He still believes advertising is important and is very open to new media options.
Wonder If We’ll See A Mushroom Blog
The Mushroom Council has hired a blogger and his company which now has a new blogger, to be their new agency. Kudos for them.
The Fall of Advertising & The Rise of PR
At the upcoming NAMA convention in Kansas City, Laura Ries will be conducting a general session called “The Fall of Advertising & The Rise of PR.” That’s very important subject material to me and I’m sure you too. Laura works with her Dad, Al Ries at their Atlanta-based marketing strategy firm.
NAMA ADS Program Official
Have you heard of the Agriculture Advertising Data Source? Me either. Until now. It’s the NAMA ADS program. Here’s what it’s all about:
BASF Podcasting, Almost
I’ve been waiting a while to write about this since I was told I’d be receiving one but so far, nada. It, being an iPod Nano from BASF (their agency, Quarry Integrated Communications). When I first heard that BASF would be podcasting I got excited. Then I realized it was only for the press, not their customers. Hmmm.