2025 Agri-Marketing Conference

AdFarm Named AOR for Destron Fearing

Chuck Zimmerman

Adfarm has been named agency of record for Destron Fearing which means they’ll be charged with executing all aspects of the Destron Fearing marketing communications plan. “We are excited about the opportunity to work with the AdFarm team on our marketing communications program,” said Rae Powell, Destron Fearing vice president of sales and marketing. “We felt AdFarm was the best …

Agencies, Agribusiness

Heinsohn Promoted at Rhea & Kaiser

Chuck Zimmerman

Bonnie Heinsohn has been promoted by Rhea & Kaiser Marketing Communications to director, broadcast and print production. Heinsohn, who joined Rhea & Kaiser in 2003 as production supervisor, is responsible for managing a six-member team while investigating the latest industry trends to improve quality and lower costs in print and broadcast production. “Bonnie brings 14 years of print production management …

Agencies

New Leadership At Osborn & Barr

Chuck Zimmerman

There’s some new leadership at Osborn & Barr Communications. Like Steve Kunkel here who is now Vice President of Client Services for the St. Louis office. Steve came to O&B with a proven record of business growth. Prior to joining the agency, he served as managing partner and account director at Copper Advertising in Kalamazoo, Mich. and directed new business …

Agencies

Farm Podcasting in the United Kingdom Pharo Style

Chuck Zimmerman

ZimmCast103 - Adrian Bell - PharoI’m just jet lagging a little bit this morning and I think you can probably hear it in my voice on this week’s ZimmCast. Bouncing back and forth across the big pond does have a cost. In this week’s program I’ve got an interview with Adrian Bell, Pharo, a full service agency in the United Kingdom with a focus on agribusiness. Adrian was a panelist at the IFAJ professional improvement seminar that took place in Berlin, Germany this past week. I think Adrian brought a very interesting perspective to the discussion as it relates to journalists working with public relations people.

Agencies, Agribusiness, Audio, IFAJ, Podcasts, ZimmCast