John Deere’s commercial and consumer equipment division has selected its agency of record. John Deere, a major provider of advanced products and services for lawn and turf care, landscaping and irrigation, today announced it has named Austin, TX based GSD&M as the marketing & advertising agency of record for its Worldwide Commercial & Consumer Equipment Division (C&CE). After a four-month …
Osborn & Barr Wins a Handful of Firsts
Osborn & Barr didn’t do so shabby at its first-ever appearance at the Turf & Ornamental Communicators Association communications contest. O&B earned four first-place awards and one merit award for its public relations, creative and event planning work for John Deere Worldwide Commercial & Consumer Equipment. “Osborn & Barr and our clients realize the importance of high-quality communications and marketing …
Farms.com Reduces the Risk
Risk is inherent in the farming industry, but Farms.com Risk Management and Midwest Strategic Investments, Inc. says it has the infrastructure to lessen that risk, helping clients spread, transfer and limit risk. The alliance specializes in risk management for hogs, cattle, soybeans and corn among other crops. Farms.com Risk Management and Midwest Strategic Investments, Inc. (MSI) announce their strategic alliance …
Farms and Ranches Offer Low-Cost Rural Get-away
If it’s adventure you’re after, the Kearney Area Ag Producers Alliance encourages tourists to explore life on the rural farms and ranches just outside of city limits. KAPPA, a farmer owned agriculture development cooperative, says Country Adventures are low-cost, close-to-home alternatives for travel and excitement. With gas prices high and school letting out, families are looking for a close-to-home vacation …
Rhea & Kaiser Capture Platinum… Again
It looks like Rhea & Kaiser Marketing Communications knows what it’s doing when it comes to full-service integrated marketing. At the Association of Equipment Manufacturers annual Publications in Construction and Agriculture awards in Las Vegas, R&K secured a handful of awards including the best of show Platinum Award for the second time in three years. Overall, R&K won an unprecedented …
Wyffels Picks Hondo Group
It looks like The Hondo Group is moving forward quickly in its development by landing a great new client. Wyffels Hybrids, one of the nation’s largest independent hybrid seed corn companies, announced today the selection of The Hondo Group as its new agency of record.” The agency was selected by the executive and senior management teams at Wyffels following an …
Meyocks Team Grows
The Meyocks Group has added two new team members and the president is pleased. Kristin Oelmann joins the agency as an account coordinator. Previously she was a marketing coordinator with Iowa Realty/First Realty GMAC in West Des Moines. A native of Ackley, Iowa, Oelmann earned a bachelor’s degree in communication arts at Wartburg College in 2006. Angel Modtland, a former …
Ethanol On Stage At National Press Club
Many of you may know Dean Broadhead, Broadhead+Co seen here next to Bobby Rahal today at the National Press Club. Dean’s company is an AgWired advertiser and also does work with the Ethanol Promotion and Information Council. He and Tom DiBacco were on hand at today’s event. Just in case you’d like to hear the whole speech and question and …
Caterpillar Says Eat My Dust
This looks like a very creative way to engage your client and to help them generate some sales while having a lot of fun. Apparently, car dealers aren’t alone in finding creative ways to set up test drives. Now construction equipment dealers are joining the fun. Winners of the recent “Eat My Dust” Sweepstakes, sponsored by Caterpillar dealers in the …
Hondo Group Formed
I’ve been meaning to alert you to The Hondo Group if you’re not already aware. I saw Lynn Balinas, President, at the NAMA convention. Later in the day I got a nice cigar that was wrapped with a code to text to them. Once you did, they texted back directions to their website to enter a contest to win a …