2025 Agri-Marketing Conference

Wyffels Picks Hondo Group

Chuck Zimmerman

It looks like The Hondo Group is moving forward quickly in its development by landing a great new client. Wyffels Hybrids, one of the nation’s largest independent hybrid seed corn companies, announced today the selection of The Hondo Group as its new agency of record.” The agency was selected by the executive and senior management teams at Wyffels following an …

Agencies, Agribusiness, Seed

Meyocks Team Grows

Chuck Zimmerman

The Meyocks Group has added two new team members and the president is pleased. Kristin Oelmann joins the agency as an account coordinator. Previously she was a marketing coordinator with Iowa Realty/First Realty GMAC in West Des Moines. A native of Ackley, Iowa, Oelmann earned a bachelor’s degree in communication arts at Wartburg College in 2006. Angel Modtland, a former …

Agencies

Ethanol On Stage At National Press Club

Chuck Zimmerman

Many of you may know Dean Broadhead, Broadhead+Co seen here next to Bobby Rahal today at the National Press Club. Dean’s company is an AgWired advertiser and also does work with the Ethanol Promotion and Information Council. He and Tom DiBacco were on hand at today’s event. Just in case you’d like to hear the whole speech and question and …

Agencies, Audio, Ethanol

Caterpillar Says Eat My Dust

Chuck Zimmerman

This looks like a very creative way to engage your client and to help them generate some sales while having a lot of fun. Apparently, car dealers aren’t alone in finding creative ways to set up test drives. Now construction equipment dealers are joining the fun. Winners of the recent “Eat My Dust” Sweepstakes, sponsored by Caterpillar dealers in the …

Agencies, Agribusiness

Hondo Group Formed

Chuck Zimmerman

I’ve been meaning to alert you to The Hondo Group if you’re not already aware. I saw Lynn Balinas, President, at the NAMA convention. Later in the day I got a nice cigar that was wrapped with a code to text to them. Once you did, they texted back directions to their website to enter a contest to win a …

Agencies

Bader Rutter Brings Home The Bells

Chuck Zimmerman

Bader Rutter & Associates cleaned up recently at the Business Marketing Association’s Bell Awards. The BMA Bell Awards recognize and honor outstanding work in business-to-business marketing communications. Among the awards, Bader Rutter received two Bell Awards, the highest honor in a category, and garnered nine Awards of Excellence in a variety of disciplines. The agency received Bell Awards in the …

Agencies

Jeff Pigott Joins The Meyocks Group

Chuck Zimmerman

Jeff Pigott has has joined The Meyocks Group as a group account director and member of the agency’s senior management team. Before joining the agency, Pigott had been director of foodservice marketing for the National Pork Board since 2001. He also has more than 14 years of experience with advertising agencies: as a vice president, group account director with The …

Agencies

Quarry Sprouts New Team Members

Chuck Zimmerman

It looks like the ag business is good for Quarry Integrated Communications. They’ve added to their team and one of them includes a guy I’ve connected you to before because he’s one of them bloggers! You can see the link to his site below with his name. “Serving existing client needs while growing our business is important,” says Bob Wilbur, …

Agencies

Presenting New Media Opportunities

Chuck Zimmerman

This has been the scene in front of a number of agencies around the midwest this past week. Aaron Gilbertie, Truffle Media Networks (standing) and myself are pictured here doing a presentation at Osborn & Barr Communications today. Online with us are representatives from both the Des Moines and Kansas City offices. Very cool tools! Besides presenting information about our …

Agencies

Jim Offner Doing Public Relations for AdFarm

Chuck Zimmerman

Public relations professionals with actual journalism experience is a desirable thing. People can endlessly discuss the line between the two but they sure work hand in hand. AdFarm has added Jim Offner, a long-time agriculture journalist, corporate communications specialist and teacher, as Senior Public Relations Specialist in its Kansas City office. “Jim brings a diverse portfolio to our public relations …

Agencies