USB Sticks with O&B

Laura McNamara

Osborn & Barr CommunicationsOsborn & Barr gets a vote of confidence in its communications capabilities. The United Soybean Board rewards a job well done from O&B by renewing the communication company’s contract.

The United Soybean Board (USB) selected Osborn & Barr Communications (O&B) to remain its communications contractor. The decision was made at the USB board meeting, July 5-8, in Columbus, Ohio following presentations by four finalist companies that responded to an open request for proposal issued in April by USB.

“With nearly two decades of experience in agrimarketing, Osborn & Barr knows how to communicate with producers across the country,” says John Becherer, USB chief executive officer. “In particular, O&B knows how to reach soybean farmers as the company has successfully developed and implemented communications and marketing strategies for USB for almost 12 years. During our recent contractor review period, O&B once again proved it is the right communications company for USB with the knowledge, drive and innovative thought to garner positive results for our organization.”

Agencies