2025 Agri-Marketing Conference

ACA Names Christina O’Brien as Award Recipient

Kelly Marshall

Christina O’Brien has been an outstanding advocate for agriculture and now she is being recognized for her efforts.  The Agriculture Council of America (ACA) is awarding her the Charles Eastin Award for 2016.  This award is for an individual who works to accurately communicate between rural and urban audiences.  She will be honored at a Celebration of Agriculture Dinner at …

Ag Day, Ag Groups

Break the Rules at #ShowMeYFR

Kelly Marshall

Lindsay Calvert of the American Farm Bureau Federation told attendees of #ShowMeYFR Annual Leadership Conference to break the rules.  Not all the rules, exactly, but the rules of public speaking. Public speaking is the most commonly requested topic for Calvert, whose job is to train Farm Bureau leaders nationwide.  Members want to know, how do you connect with an audience?  How …

AFBF, Ag Groups

Our Important Voice

Jamie Johansen

From the time Roger Rickard was 13 years old he was driven by causes and has been politically minded ever since. His experiences along the way lead him to start Voices in Advocacy and write a book, “7 Actions of Highly Effective Advocates.” He brought his expertise to the stage addressing attendees of the 2016 National Young Farmers & Ranchers …

Ag Groups, Audio, politics

#ShowMeYFR Reaches Young Farmers & Ranchers

Kelly Marshall

The American Farm Bureau Federation hosted their annual Young Farmer & Rancher Leadership Conference in Kansas City, Missouri this weekend.  According to coordinator Marty Tatman, more than 1,100 attendees gathered from across the nation to learn, network, and be inspired. “Advocacy, Leadership, and Motivation were the three key areas that the committee wanted to focus in on this year.  So …

AFBF, Ag Groups, Events

New T5 Series Debuts At #NMFS16

Lizzy Schultz

The T5 tractor series from New Holland has been re-engineered for 2016, and two brand new models were debuted at the 2016 National Farm Machinery Show. Todd Debock, New Holland Brand Marketing Manager, was on hand during the show to give a detailed tour of the new tractors, as well as a thorough overview of the customizable features available with …

Ag Groups, Equipment, National Farm Machinery Show, New Holland, Tractor

WOTUS Strikes Back

Kelly Marshall

Farmers and ranchers will need the force to be with them as the EPA has struck back with an even more extreme version of the Waters of the U.S. Rule.  Known as the Chesapeake Blueprint, the new rules will severely regulate and burden farms, possibly removing thousands of acres from production agriculture. The American Farm Bureau Federation is once again …

Ag Groups, EPA, Water

New Holland Ag Introduces PLM RTK+

Lizzy Schultz

During this week’s National Farm Machinery Show in Louisville, Kentucky, New Holland formally introduced the PLM RTK+ correction program, the first cellular-delivered RTK correction signal on the market, and several representatives were on-hand to discuss the diverse array of features and benefits this technology will offer producers across North America. “The big idea is that as our farmers and producers …

Ag Groups, Audio, Equipment, New Holland, NFMS, Precision Agriculture, Technology

Preview of CIRB Annual Meeting

Chuck Zimmerman

Leaders in the crop insurance business are gathered in California for the annual meeting of the Crop Insurance and Reinsurance Bureau. To get a preview before the activities started I spoke with Michael Torrey, Michael Torrey Associates. His company represents and manages CIRB. Before looking ahead Michael talks about the challenging last year for the industry when critics were trying …

Ag Groups, Audio, CIRB

Time to Talk Crop Insurance

Chuck Zimmerman

The Crop Insurance and Reinsurance Bureau kicks off its annual meeting today in Indian Wells, CA. I am going to guess that the President’s budget will once again be a topic of discussion. During the next couple days I’ll be meeting members and speakers to learn the potential impact of proposed changes to the budget affecting crop insurance and what …

Ag Groups, CIRB

U.S. Wheat Associates Directors Elected

Kelly Marshall

The U.S. Wheat Associates (USW) Board of Directors will be under new leadership for the 2016-2017 fiscal year.  The board elected officers at their recent meeting in Washington D.C.  New officers will begin their duties at the board meeting in July in Fargo, North Dakota. New members include; Chris Kolstad as Secretary-Treasurer, Jason Scott moving from Vice Chair to Chair, …

Ag Groups, Wheat