A couple of consultants from Elanco Animal Health have moved up in ranks. Dr. Bill Platter oversees consultants for beef cattle and Dr. Bill Mies is Elanco’s latest beef consultant. Elanco Animal Health has announced the promotion of Dr. Bill Platter to the position of manager of technical consultants for beef cattle. In this role he will lead a team …
Consumers Tempted by Tender Beef
The beef industry isn’t just asking “Where’s the beef?” anymore, but “How’s your beef?” Elanco Animal Health says research shows consumers spend more for tender and tasty beef. Consumers tell us that tenderness and taste are two of the most important attributes when they are evaluating their beef eating experience. They want tender beef and are willing to pay for …
Chipotle Beef in Butternut Recipe Wins Beef Cook-Off
A variety of Latin spices flavored this year’s winning recipe for the National Beef Cook-Off. The grand prize of $50,000 went to Christine Riccitelli of Nevada. With her recipe for Nuevo Chipotle Beef in Butternut Squash Boats amateur home cook Christine Riccitelli of Incline Village, NV won the 27th National Beef Cook-Off and the $50,000 “Best of Beef” grand prize. …
Whole Grains Share September Promotion with Rice
September is the month for celebrating rice, and now, it’s also the month for celebrating whole grains. The Whole Grains Council held a special competition to kick off its inaugural year for recognition in September. In addition to being National Rice Month, September has, for the first time, been declared “Whole Grains Month.” To celebrate, the Whole Grains Council (WGC) …
Dave Mehlhaff at American Hereford Association
My main man Dave Mehlhaff is back to his livestock communications roots. He’s the Director of Communications for the American Hereford Association. In this position, Mehlhaff will manage and direct the organization’s strategic positioning of the Hereford brand and the attributes that convey value advantages of the breed and the organization. He will also create communication strategies that put an …
Country Living Olympics
I’m not sure what you do at a Country Living Olympics but I’d sure like to find out. It must have something to do with animals though since it’s going to happen during the American Royal Livestock and Trade Show. Besides country living sports the Country Living Association is planning a full day of speakers and panel discussions to help …
Missouri Beef Industry Council Video PSA
The Missouri Beef Industry Council has been a client of ours since we started ZimmComm New Media going on four years ago. They called last week needing a video psa to use in the upcoming stage 4 event of the Tour of Missouri, a professional bicycle race across the state. So with a little help from iMovie and iDVD it …
Ethanol God-Father Hits the Airwaves
The man known as the “Ethanol God-Father” is set to tackle the “myths” about ethanol in Oregon, Illinois, Wisconsin and California. Blume will be giving speeches at various Renewable Energy Conferences and Seminars. The “Bio-expert” will also be featured on XM radio and T.V. The International Institute for Sustainable Agriculture has announced that its founder and current Executive Director, David …
Sundown on Farm Progress
The sun is actually down at this point but that’s where it was as I was driving out of the Farm Progress Show this evening. While I’m here Cindy will be attending the National Institute for Animal Agriculture’s ID InfoExpo in Kansas City. Once again she’ll be producing their virtual press room using our AgNewsWire.AgWired.com service. That means that ag …
Dow, Hexima Team Up To Improve Cotton
Dow AgrogSciences and the Australian company Hexima Limited are teaming up to research ways to offer cotton growers a greater command over their crop. The joint effort wants to improve technology in the cotton industry in as little as two years. Dow AgroSciences LLC, a wholly owned subsidiary of The Dow Chemical Company, is collaborating with Hexima Limited to test …