Six farmers and ranchers selected by the U.S. Farmers & Ranchers Alliance will help to provide food companies with the farmer and rancher perspective when it comes to sustainability in food and agriculture. The new Sustainability Officers Council allows companies to speak with a farmer or rancher before shifting sourcing decisions that could result in fundamental changes in farmers structures. …
Earn Your Spurs at the 2018 CCA Institute
Its time to register for the 2018 Cooperative Communicators Institute in Fort Worth, Texas. The conference is coming up June 2-5, with presentations on photography, infographics, computer security and more. The “Earn Your Spurs” conference will also recognize the 2018 Graznak and Klinefelter award honorees at the annual awards luncheon. Other available activities include a night out at Billy Bob’s …
Student NAMA Chapters Compete & Learn
The number of hours Student NAMA Chapters put into the national marketing competition in preparation for the Agri-Marketing Conference each year is countless. However, that endurance, research and simple practice pay off. The University of Wisconsin-Madison brought home this year’s first-place honors with their marketing plan for a ready-to-drink protein enhanced thickened wine called Good Life. Thickened wine? Yes, you …
NAMA Honors Years of Service to Agri-Marketing
Each year the National Agri-Marketing Association (NAMA) recognizes industry leaders at their annual Agri-Marketing Conference. This year a new award was added to the line up. The Ag Association Leader of the Year award recognizes outstanding achievement in association or commodity organizations. Kendal Frazier, National Cattlemen’s Beef Association CEO, took home the debut honor. Frazier’s tenure with NCBA began in …
The Best of the Best at #NAMA18
The Best of the Best were recognized at the 2018 Agri-Marketing Conference in Kansas City, MO. Once again, Max Armstrong emceed the coveted awards ceremony were companies and agencies are honored for their creative efforts. We also were able to induct Max into the Golden Mic Club where he shared his perspective on changes he has seen over the years …
The U.S. Soybean in Southeast Asia
USDA Foreign Agricultural Service’s Chris Rittgers has called Jakarta, Indonesia home for nearly a year, but is a veteran when it comes to the role of agricultural counselor. Prior to this three-year position, Rittgers worked for the USDA in the Dominican Republic, Haiti, Malaysia, Iraq, Egypt and Spain. Naturally, he was the perfect person to share the role of Indonesia …
U.S. Farmers Advocate for Trade in SE Asia
Ag Supply Chain Asia 2018 took place in Surabaya, Indonesia March 20-22. The event, organized by the U.S. Soybean Export Council (USSEC) and U.S. Grains Council (USGC), took international attendees ‘Beyond the Horizon of Food and Agriculture.’ Relationships sit center-stage even in the international marketplace and putting a face to the U.S. farmer is pivotal for buyers of U.S. agricultural …
Registration Open for ARC 2018 Annual Meeting
Registration is now open for the Ag Relations Council 2018 Annual Meeting in Lousville, Kentucky. The June 20-21 conference at The Brown Hotel will feature presentations on how Monsanto handles social media from ARC member Janice Person, Online Engagement Director, Monsanto; “Truths in a Post-Truth World” from ARC member Colleen Parr Dekker and Leah Beyer, Elanco Animal Health; and “Is …
USFRA Launches engAGe App to Help Advocate Online
In in a proactive effort to bring farmers and ranchers into the mainstream conversation about food and ag-related issues, U.S. Farmers & Ranchers Alliance® (USFRA) has launched engAGe – a new app to give farmers, ranchers and advocates a turnkey tool in sharing their story on social media. This platform allows users to easily stay abreast of current news in …
National Cotton Council Names Planting Intentions, Leaders
The National Cotton Council (NCC) announced planting intentions for 2017 and recognized award winners and new leadership at the organization’s recent annual meeting in Fort Worth, Texas. U.S. cotton producers intend to plant more cotton acres this spring compared to 2017, according to the National Cotton Council’s 37th Annual Early Season Planting Intentions Survey. This year’s cotton acres should total …