In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …
Preview of Real Farmers Real Food Summit
Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …
Walter Bond Says Get Bigger, Stronger and Faster
He’s America’s Accountability Leader. He’s Bond, Walter Bond. He was also our final speaker at the 2012 Agri-Marketing Conference with a session titled, “No One Can Stop You, But You.” Walter is a former NBA player. I asked Walter what he wanted these agrimarketing professionals to take away from his presentation. He says the main message is, “I don’t want …
2012 Agri-Marketing Conference Excerpts
In this week’s program you’re going to hear why the Agri-Marketing Conference is such an important program to have on your schedule each year. I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. …
Iowa State Student NAMA Wins Marketing Competition
The announcement of the student NAMA team that wins the annual marketing competition at the annual Agri-Marketing Conference is always so emotional. There are smiles, cheers and tears. And you even find them on the students too! This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team …
NAMA Membership and Conference Attendance Growth
The 2012 Agri-Marketing Conference was a good one with an attendance near the record set in 2000 according to National Agri-Marketing Association President Beth Burgy, Broadhead. I spoke with Beth during the conference and agreed with her statement at our board meeting that it is really nice not to have major “issues” to be dealing with. However, the NAMA Executive …
Some #NAMA12 Social MentionAtivity
We always want to know about how to measure social media. Do you with there was some simple mechanism that just takes one click? Yeah. Me too. Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity! It’s …
2012 NAMA Best of Show
Thanks to a little help from the NAMA staff I can share photos of the Best of Show winners from the 2012 Best of NAMA competition. Up first is Best of Show – Advertising Client: South Dakota Corn Growers Association, Sioux Falls, SD – Teddi Mueller Agency: Paulsen Marketing, Sioux Falls, SD – Mindy Dale Message: Agriculture is a growing …
NAMA 2012 Agribusiness Leader of the Year
The NAMA Agribusiness Leader of the Year is the organization’s highest award. Receiving the 2012 award is John Becherer, United Soybean Board. Here’s John (right) on stage at the 2012 Agri-Marketing Conference receiving his award from Rich Jefferson, AEM/AG CONNECT Expo, Professional Recognition Committee Chair (left) and NAMA President Beth Burgy, Broadhead. John was introduced by Rich and I recorded …
National Ag Hall of Fame Season
It’s actually called the National Agricultural Center and Hall of Fame which was “chartered by Congress to honor the American farmer.” According to NACHOF Executive Director, Cathi Hahner, their season kicks off on April 19. “As spring approaches, we are ready for the new season of sharing about the importance of agriculture in daily life,” said Cathi Hahner, NACHOF director. …