The winners of the College Aggies Online Scholarship are attending the 2012 Animal Agriculture Alliance Stakeholders Summit. Here they are from Casper College with their adviser, Marty Finch. The college team was presented a check by Animal Ag Alliance Chairman Chris Ashworth and and Kay Johnson Smith, President/CEO. I visited with the students, Kaycee Carpenter, Trinity Holland and Jessie McClellan. …
Ag Voice in Today’s Media
What is agriculture’s voice like in today’s media? That’s the question posed to the panel that Janie Gabbett, Executive Editor, MeatingPlace, served on here at the 2012 Animal Agriculture Alliance Stakeholders Summit. Janie used some great examples of how big issues like LFTB and BSE have been handled by the mainstream media and talked about how industry stakeholders can and …
Regulatory and Activist Lessons From Europe
Lessons Learned From Europe was the topic addressed by Mike Sheldon, Greenway Farms Limited, during the opening session of the 2012 Animal Agriculture Alliance Stakeholders Summit. Mike talked about regulatory burdens and activist influence. You’ll hear him say in my interview with him that what’s happening there is coming here to the USA. I asked Mike what he wanted to …
Agriculture Legislative Outlook
In our first session at the 2012 Animal Agriculture Alliance Stakeholders Summit the topic was legislation. One of our panelists is Anne Hazlett, Chief Counsel, Senate Ag Committee Republican members. Her panel addressed the ag outlook in the 112th Congress and the future of the new farm bill. I talked with Anne after the session who says she really liked …
Preview of Real Farmers Real Food Summit
Attendees to the 2012 Animal Agriculture Alliance Stakeholders Summit were greeted by the organizational team at the registration table. I spoke with AAA Communications Director Sarah Hubbart (right) to get a preview of our program. Sarah says this is the 11th annual Stakeholders Summit which is held to bring together animal agriculture industry leaders to discuss issues. This year’s theme, …
Walter Bond Says Get Bigger, Stronger and Faster
He’s America’s Accountability Leader. He’s Bond, Walter Bond. He was also our final speaker at the 2012 Agri-Marketing Conference with a session titled, “No One Can Stop You, But You.” Walter is a former NBA player. I asked Walter what he wanted these agrimarketing professionals to take away from his presentation. He says the main message is, “I don’t want …
2012 Agri-Marketing Conference Excerpts
In this week’s program you’re going to hear why the Agri-Marketing Conference is such an important program to have on your schedule each year. I’ve taken some excerpts from two of our keynote speakers, Peter Sheahan and Ross Shafer as well as an interview with one of our Conference Planning Committee members, Scott McClure, and put them into a program. …
Iowa State Student NAMA Wins Marketing Competition
The announcement of the student NAMA team that wins the annual marketing competition at the annual Agri-Marketing Conference is always so emotional. There are smiles, cheers and tears. And you even find them on the students too! This year the winning team is the Iowa State University Student NAMA team. I did not get to be involved in the team …
NAMA Membership and Conference Attendance Growth
The 2012 Agri-Marketing Conference was a good one with an attendance near the record set in 2000 according to National Agri-Marketing Association President Beth Burgy, Broadhead. I spoke with Beth during the conference and agreed with her statement at our board meeting that it is really nice not to have major “issues” to be dealing with. However, the NAMA Executive …
Some #NAMA12 Social MentionAtivity
We always want to know about how to measure social media. Do you with there was some simple mechanism that just takes one click? Yeah. Me too. Here’s a graphic looking at the 2012 Agri-Marketing Conference hashtag – #NAMA12. This is using Social Mention and looking at the “all” category. I like seeing 102 unique authors and zero negativity! It’s …