1,700 students and even more guests traveled to Brookings, SD to South Dakota State University to take part in the 86th Little International. Little “I” is the largest, two-day livestock exposition run completely by students for students. For the past three years I have served on the staff. My first two years, I served as the advertising and publicity superintendent. …
Agencies Behind Consumers Online
This story got me fired up on a Monday morning. It’s nice to be ahead of the curve don’t you think? Hopefully, a growing number of you agrimarketers out there are jumping onto the online bandwagon. Your customers are already there. Yes, farmers too. But how many of you still can’t grasp the concept of what a blog is or …
Marketing Techniques, Past and Present
I was on the road last week for Spring Break, and I spent some time in the secluded Black Hills in Western South Dakota. If you have never vacationed there, I highly recommend it. You will have the opportunity to explore the Badlands, Black Hills and Spearfish Canyon. Test your luck at Deadwood, hike to see Roughlock Falls, salute our …
Corn Farmers Coalition Launched
After last week’s announcement about the Global Renewable Fuels Alliance and Tom Buis moving from NFU to Growth Energy I thought we now had plenty of organizations promoting not only renewable fuels but corn in particular since it is such an integral part of biofuels production today. However, we now have another new organization. This time it’s the Corn Farmers …
Basic Outreach Methods
So often, we try to create elaborate marketing campaigns using the latest technologies and marketing techniques. While there are countless new and exciting ways to spread the message about your place of business, sometimes the most simple ways have been used for years. Maybe that’s why they are still around in spite of the latest and greatest ways to do …
Truth In Advertising Applies To New Media
I recently consulted with an ag group that wants to start using new media, specifically a blog and podcast. During the discussion I heard that someone would, “ghost write for . . .” That immediately set off the warning signal in my mind. I encouraged them to reconsider this. To start with, there are plenty of examples of a company …
Super Bowl Ads
Whether or not you’re a fan of football, I’m sure that many of you took part in a Super Bowl party last night. I met up with some college friends to watch the game, laugh at the commercials and eat lots of food! Although I’m not an avid football guru (I always cheer for the underdog), I LOVE watching the …
Successful Farming/John Deere Win min
Successful Farming magazine and John Deere have received some recognition for their integration of web based communications content from the min magazine Integrated Marketing Awards. Successful Farming magazine and John Deere have been awarded the min Integrated Marketing Awards First Place honor in Web/Online Bundling for their partner program, CropTechTour. min’s Integrated Marketing Awards salute the campaigns, ongoing programs and …
AAEC Launches National Media Campaign
Wow. Just when you thought we couldn’t possibly have any more new organizations working on the whole food and fuel thing, here comes another one. It’s the American Ag and Energy Council and they’re starting a new national media campaign using radio. I’m glad it’s available on their website too. Now if we could just get all these groups to …
RuralClassifieds.com
Paul Soli, Web Biz, Inc., asked to bring RuralClassifieds.com to you attention. I have done so. Let him know what you think. They have topic specific shopping sites internally like, BullShop.com. http://www.ruralclassifieds.com/ offers no cost ads to Farmers, Ranchers, Businesses and Residents of Rural America; and currently, users have over 9,000 ads running on its 5 websites. Many users say …