After last week’s announcement about the Global Renewable Fuels Alliance and Tom Buis moving from NFU to Growth Energy I thought we now had plenty of organizations promoting not only renewable fuels but corn in particular since it is such an integral part of biofuels production today. However, we now have another new organization. This time it’s the Corn Farmers …
Basic Outreach Methods
So often, we try to create elaborate marketing campaigns using the latest technologies and marketing techniques. While there are countless new and exciting ways to spread the message about your place of business, sometimes the most simple ways have been used for years. Maybe that’s why they are still around in spite of the latest and greatest ways to do …
Truth In Advertising Applies To New Media
I recently consulted with an ag group that wants to start using new media, specifically a blog and podcast. During the discussion I heard that someone would, “ghost write for . . .” That immediately set off the warning signal in my mind. I encouraged them to reconsider this. To start with, there are plenty of examples of a company …
Super Bowl Ads
Whether or not you’re a fan of football, I’m sure that many of you took part in a Super Bowl party last night. I met up with some college friends to watch the game, laugh at the commercials and eat lots of food! Although I’m not an avid football guru (I always cheer for the underdog), I LOVE watching the …
Successful Farming/John Deere Win min
Successful Farming magazine and John Deere have received some recognition for their integration of web based communications content from the min magazine Integrated Marketing Awards. Successful Farming magazine and John Deere have been awarded the min Integrated Marketing Awards First Place honor in Web/Online Bundling for their partner program, CropTechTour. min’s Integrated Marketing Awards salute the campaigns, ongoing programs and …
AAEC Launches National Media Campaign
Wow. Just when you thought we couldn’t possibly have any more new organizations working on the whole food and fuel thing, here comes another one. It’s the American Ag and Energy Council and they’re starting a new national media campaign using radio. I’m glad it’s available on their website too. Now if we could just get all these groups to …
RuralClassifieds.com
Paul Soli, Web Biz, Inc., asked to bring RuralClassifieds.com to you attention. I have done so. Let him know what you think. They have topic specific shopping sites internally like, BullShop.com. http://www.ruralclassifieds.com/ offers no cost ads to Farmers, Ranchers, Businesses and Residents of Rural America; and currently, users have over 9,000 ads running on its 5 websites. Many users say …
New TV Ads From Renewable Fuels Association
The Renewable Fuels Association, a ZimmComm client, has some cool new tv ads out. America’s ethanol industry has a fantastic story to tell. Beginning this week, that story is being told to millions of Americans as the Renewable Fuels Association launches two ads very clearly stating the benefits of today’s domestic renewable fuels industry. Entitled “Faces” and “Places,” the two …
A Sweet Surprise From Corn Refiners
I love these new ads about high fructose corn syrup from the Corn Refiners Association. The fact that they have to make them shows what kind of an ignorant consuming public we have that doesn’t want to take responsibility for what or how much it eats. Here’s one of them: Find more videos like this on AdGabber You can get …
Printing Potato Goodness
The U.S. Potato Board has launched a little bit of spud goodness in a national print campaign. The U.S. Potato Board launched a national print advertising campaign today as part of its continued effort to educate consumers about the nutritional benefits of potatoes. “Peel Back the Truth” inquisitively tackles potato nutrition myths and quickly reveals, with the swoop of a …