Swanson Russell announces the addition of Jennifer Remsberg as an account supervisor in the Omaha office. Remsberg’s agribusiness background positions her for supervising current agriculture client account teams and assisting with the agency’s new business development. Throughout her career, Remsberg has provided strategic leadership for clients in the cattle, equine, swine and insecticide industries. Prior to joining Swanson Russell, Remsberg …
New Beef. It’s What’s For Dinner. Commercials Debut
Two new checkoff-funded “Beef. It’s What’s For Dinner.” online advertising video commercials will be making their world debut this week. The first spot called “Island” is full of sizzle and beauty shot that brings our hero – beef – to life. The intended message – that Lean Beef has the power to elevate the everyday – comes through in a …
Woodruff Sweitzer Adds Digital Marketing Director
Scott Christian has joined Woodruff Sweitzer as Director of Digital Marketing. In this role, Christian will serve as lead strategist to expand the agency’s capabilities in helping clients utilize a broad spectrum of digital and social media marketing channels. Christian joins the agency with more than 10 years of digital marketing experience with a wide array of national and international …
Outsourcing Social Media
Hopefully the title grabbed some attention. I’ve been meaning to write a post about this for a while. But after seeing some examples this week, both good and bad, I thought it was time. So let’s get started. There is nothing wrong with outsourcing the management of your social media channels. I’m speaking directly to agribusinesses and farm groups. I’ve …
Ethanol is Right Here, Right Now
There are so many reasons to support American energy independence it sometimes amazes me how many special interest groups or ill informed people oppose it. Sure, we work with groups like the Renewable Fuels Association but we’d support the industry and ethanol anyway. It’s good to see that RFA will make sure lawmakers keep ethanol in mind when they get …
Advertise On AgWired
Here’s a completely shameless pitch to encourage some more advertising support on AgWired. Actually, it’s my shout-out to you advertising and public relations agencies and ag media companies. AgWired started as my attempt at a company website when I realized I was never going to be a designer and developer on my own with “traditional” websites. By using a self …
Advertising Options On Agriculture.com
Former intern does good. That’s how I describe Curt Blades. Yes, Curt was an intern for me once upon a time. He was also my guide for my day at Successful Farming headquarters and this behind the scenes look at the new Agriculture.com. We toured the building so I could see the studios and the prop shops for the various …
New Beef Advertising Campaign
This looks like it could be what’s for dinner tonight. The Beef Board’s new advertising campaign is premiering this month with a tagline of “29 Lean Cuts. One Powerful Protein.” Print ads like this one include recipes. The recipe for the meal in the photo is posted after the break below. “This campaign reinforces consumers’ passion for the great flavor …
Are You Carhartt Tough?
My favorite clothing gear on the ranch, Carhartt and Cintas have recently launched a search for North America’s toughest workers. The Are You Carhartt Tough? Contest is being conducted in conjunction with the roll-out of a new product line being offered by the two companies. I know at my cattle operation in South Dakota, we don’t step foot outside without …
Super Bowl Ads
I’m sure most of you were tuned in to watch the Super Bowl last night, and many of you probably participated in some form of party or another, complete with agriculture’s finest products. As I munched on appetizers and cheered on my favorite team, I have to admit that my favorite part of the Super Bowl wasn’t the game, and …