Here’s a completely shameless pitch to encourage some more advertising support on AgWired. Actually, it’s my shout-out to you advertising and public relations agencies and ag media companies. AgWired started as my attempt at a company website when I realized I was never going to be a designer and developer on my own with “traditional” websites. By using a self …
Advertising Options On Agriculture.com
Former intern does good. That’s how I describe Curt Blades. Yes, Curt was an intern for me once upon a time. He was also my guide for my day at Successful Farming headquarters and this behind the scenes look at the new Agriculture.com. We toured the building so I could see the studios and the prop shops for the various …
New Beef Advertising Campaign
This looks like it could be what’s for dinner tonight. The Beef Board’s new advertising campaign is premiering this month with a tagline of “29 Lean Cuts. One Powerful Protein.” Print ads like this one include recipes. The recipe for the meal in the photo is posted after the break below. “This campaign reinforces consumers’ passion for the great flavor …
Are You Carhartt Tough?
My favorite clothing gear on the ranch, Carhartt and Cintas have recently launched a search for North America’s toughest workers. The Are You Carhartt Tough? Contest is being conducted in conjunction with the roll-out of a new product line being offered by the two companies. I know at my cattle operation in South Dakota, we don’t step foot outside without …
Super Bowl Ads
I’m sure most of you were tuned in to watch the Super Bowl last night, and many of you probably participated in some form of party or another, complete with agriculture’s finest products. As I munched on appetizers and cheered on my favorite team, I have to admit that my favorite part of the Super Bowl wasn’t the game, and …
Agriculture In Action
In an effort to promote myself as an agriculture speaker available for keynotes and workshops, I have launched a new blog spot I hope you will all check out. It’s called Agriculture in Action, and it features the ins and outs of my life as a cattle rancher, as well as my travels across the country promoting the beef industry. …
Pfizer Animal Health Awards U.S. Cattle Business to Bader Rutter
Pfizer Animal Health has announced today that it selected Bader Rutter, a full service agency based in Milwaukee, Wis. to service its U.S. cattle business. The agency will begin work on the account in January 2010. In other recent news, Pfizer Animal Health unveiled a new look in October after its acquisition of Wyeth, including its subsidiary Fort Dodge Animal …
Questions About Web Analytics
Does web analytics give you a headache? Do you have anyone on your staff who has training in how to understand web analytics? If you don’t then you’re not unusual. A story today on eMarketer provides some survey results about what marketers are thinking on this subject. To prove the success of their campaigns, marketers need analytics. But many report …
Bikes and Beef
I’m a little behind in reporting this event to all of you, but I’m so proud of the efforts of the South Dakota CattleWomen’s Association! As you all know, South Dakota is famous for the motorcycle rally that is held in Sturgis every August. Well, the SD CattleWomen were centered in all of the action in one of the coolest …
Developing The Brand
Since I have returned to my family’s cattle operation, I’ve quickly been put in charge of all marketing efforts. For the fair, I developed a brochure about our business, as well as designed stall cards to display information about our cattle. My next task is improving our website (it’s in need of dire help), and starting up a newsletter for …