AdFarm, a full-service marketing communications agency, is the first tenant to inhabit the 1925-constructed building after the property’s transformation to a multi-use commercial space. “Moving is not only refreshing for clients and AdFarmers, but the new office is also more welcoming and conducive for hosting industry events,” says Roger Reierson, AdFarm’s president and board chairman. “The location is close to …
Texas Cattle in Super Bowl Ad
There was a lot of social media buzz surrounding the 2014 Super Bowl commercial for Chevy Silverado featuring a Hereford bull on the make for some sexy ladies. Texas A&M University reports the cattle in the ad belonged to one of their board regents. Regent Jim Schwertner’s ranch was the set for Chevrolet’s “Romance” commercial, which is slated to be …
Kruskopf Coontz Adds Two Ag Marketers
Kruskopf Coontz Advertising (KC) announced their new president, Dean Huff. Huff was previously working for Padilla/CRT, MN, where he led the agribusiness practice and was responsible for leading integrated communications. He has also worked for The Martin Agency, Colle McVoy and Saatchi & Saatchi. KC has also hired Duncan Salyer as their new Accounts Manager. Salyer comes from Broadhead + …
Chance to Design the AMS Logo
Here’s your chance to design the logo for the 2014 Ag Media Summit and pocket the money! This contest is open to any AAEA or LPC member or ACT student member of either organization. Things to consider for the logo: It’s the 16th annual event. Location: Indianapolis, Indiana Dates: July 26-30, 2014 Theme: Rev It Up! AMS 2014 Keep in …
Governor of International Marketing Group Announced
Charleston|Orwig announces agency President Marcy Tessman has been elected to a 3-year term as Governor of TAAN Worldwide. TAAN is an international alliance of marketing communications agencies. TAAN is one of the largest independent networks of advertising and communications agencies and has been around since 1936. Today they have 51 member companies operating in 32 countries and 67 cities. “Marcy …
Names for REAL Seal Cartoon Character
As part of the ongoing effort to revitalize and build awareness of the dairy industry’s iconic REAL Seal, the National Milk Producers Federation (NMPF) is inviting the public to help choose the name that will be given to a cartoon character modeled after the logo. The character greets those who go to www.realseal.com and will be used in other applications …
Educating the Masses at NAMA Boot Camp
Educating the agricultural industry about other aspects of the agricultural industry is just as important as educating our consumers. And that is exactly what happened at this year’s NAMA Boot Camp, held last week in Kansas City. Breakout sessions titled Ag 101 and Ag 201 took place for attendees to hear from experts so they could broaden their knowledge of …
Harnessing Relationships Between Client & Agency
The 2013 NAMA Boot Camp kicked off last week in Kansas City, Missouri. General sessions brought attendees together to discuss topics and breakout sessions allowed them to specialize their experience. Michael Berry, Director of Marketing for SPF, talked to attendees about agency-client communications during a breakout session on day one of the event. He provided insight on different perspectives and …
New Multi-Channel Meredith Agrimedia Group
Meredith Corporation announced the creation of Meredith Agrimedia, an innovative new marketing and media service for the agricultural community. The new group encompasses popular existing brands, including Successful Farming magazine, Agriculture.com, Living the Country Life, the Successful Farming Machinery Show and Ageless Iron Almanac. Meredith Agrimedia offers farmers and other agriculturalists expanded multimedia services tied to Meredith’s industry-leading distribution platforms. …
Southeastern States Hire New Advertising Sales Rep.
The Livestock Advertising Network (LAN) has been named the new national advertising representative for state cattlemen’s associations across the Southeast. LAN will currently be representing the Alabama Cattleman, Carolina Cattle Connection, Georgia Cattlemen, Cow Country News (Kentucky), and Tennessee Cattle Business. These 6 states will represent a circulation of over 37,400 producers. The Livestock Advertising Network will be coordinating all …