Many AgWired fans know I recommend Micro Persuasion written by Steve Rubel. The man has more insight into how new media can be used as corporate marketing tools than anyone else I’ve found. I have tried diligently to apply his ideas to the agricultural marketing world. He also writes a column for Advertising Age and his latest one is right …
Farm Journal Zeros In on New Crop Acres
New crops are, well, cropping up everywhere. In fact, Farm Journal Media reports that a significant amount of new corn acres are popping up well outside the corn belt. Farm Journal says its latest campaign to collect data on new crop acres is unprecedented. The agricultural media company says this data collection campaign will serve as a vital tool for …
Ham It Up… With The Cow That Loves Chicken
It’s a fun way to get a wad of cash… well, a Savings Bond for $1,000 to be exact. Chick-fil-A wants to get consumers involved in it’s “Eat Mor Chikin” campaign, so the food chain is hosting an online photo contest. When you spot that clever little cow urging you to opt for the chicken, start clicking those shutters. It …
Can You Make The Logo Bigger!
I got an email today after sending out our ZimmNews which has a small ZimmComm New Media logo in it. In the email it said, “Make the logo bigger.” At first glance I thought he meant we should make the logo bigger in the email but no . . . He was bringing my attention to a hilarious song called …
Grill Out On Father’s Day
Since Laura just did a post on beef I had to post this YouTube video of a commercial spot for BullsEye BBQ Sauce. Now that I’m home for a few days you can count on the ZimmComm smoker to be put into action probably with a selection of goodies (beef, pork, chicken, fish). If you’re going to be grilling this …
It’s a Bird, It’s a Plane… It’s a Beef Blimp
About 200,000 NASCAR fans attending the race at Dover International Speedway in Dover, Maryland got a heads up on beef June 1st through 3rd. The “It’s What’s For Dinner” blimp debuted at the race, along with beef samples for fans at the “Monster Mile”. The beef balloon was part of the checkoff-funded Northeast Beef Promotion Initiative (NEBPI), a project of …
Keeping Stock of Livestock
Or even wildlife for that matter. Lion Edge Technologies, a family-run company that develops affordable record keeping software specifically for the livestock industry thought AgWired readers should know about what they do. Lion Edge Technologies says its software enables customers to make profitable decisions on any livestock operation, large and small. Different programs are specified for various livestock including cattle, …
Osborn & Barr Wins a Handful of Firsts
Osborn & Barr didn’t do so shabby at its first-ever appearance at the Turf & Ornamental Communicators Association communications contest. O&B earned four first-place awards and one merit award for its public relations, creative and event planning work for John Deere Worldwide Commercial & Consumer Equipment. “Osborn & Barr and our clients realize the importance of high-quality communications and marketing …
Rhea & Kaiser Capture Platinum… Again
It looks like Rhea & Kaiser Marketing Communications knows what it’s doing when it comes to full-service integrated marketing. At the Association of Equipment Manufacturers annual Publications in Construction and Agriculture awards in Las Vegas, R&K secured a handful of awards including the best of show Platinum Award for the second time in three years. Overall, R&K won an unprecedented …
Roundup Powered Up at Ag Field Day
Two new cotton varieties from the Delta and Pine Land Company will be displayed at the Ag Technology Field Day, July 19th in Memphis. D&PL’s Bollgard II®/Roundup Ready® Flex cotton varieties are designed to control resistant weeds and offer greater weed management. In 2006 testing, both DP 141 B2RF and DP 161 B2RF demonstrated yield and fiber potential a step …