If you have been following the social media whiplashing Yellow Tail wine has received as a result of their $100,000 donation to H$U$, then you may have already seen this video by Troy Hadrick, Advocates for Agriculture spokesperson. If this story is news to you, check out Chuck’s earlier post on this topic. No more Yellow Tail wine for me. …
8 Days Remain for Public Comments: Roundup Ready® Alfalfa
Just thought I would post a reminder that the deadline for all comments on Roundup Ready® Alfalfa are to be received by USDA on February 16, 2010. If you have not given your comments about this product, now would be a great time to do it. There are only 8 days left to discuss this American farm technology. Please, take …
Ohioans For Humane Farms Files Petition
I guess I’m not shocked that HSUS has pulled this bait and switch on Ohio voters. While stepping aside to let Ohio farmers pass the Ohio Livestock Care Standards Board, our friends at HSUS are now campaigning to make sure that board pushes their agendas forward, which include: abolishing meat, dairy and eggs from the American diet and putting farmers …
Blog Training With National Beef Ambassadors
I spent the morning with the 2010 National Beef Ambassador Team (pictured LR: Ellen Hoffschneider, Neb.; Malorie Bankhead, Cali.; Mandy-Jo Laurent, Tex.; Rebecca Vraspir, Wyo.; and Jackson Alexander, Okla.) The morning was spent in a social media training workshop, where I helped to equip the ambassadors with the tools they need to write an effective blog post to share the …
Masters of Beef Advocacy Commencement Ceremony
Yesterday, I had the opportunity to take part in the Checkoff’s Masters of Beef Advocacy (MBA) Commencement Ceremony, where I was the afternoon speaker. My speech was titled, “Discovering the Power of Social Media,” and I challenged the graduates to use these online tools to share the agriculture story. Troy and Stacy Hadrick, Advocates for Agriculture, also spoke during the …
National Beef Ambassadors in Action
My favorite youth agriculture organization, the National Beef Ambassador Program (NBAP), is busy working on behalf of America’s beef cattle producers. Their latest efforts took them to Wooster, OH where they visited the Certified Angus Beef (CAB) headquarters to take part in their Building Blocks for Success Seminar. As the NBAP Team learned about successful marketing programs, grassroots consumer education …
New Fuel Saving Technology from Case
Gary Truitt with Hoosier Ag Today recently published an article titled, “New Fuel Saving Technology from Case,” that describes new says Case IH is improving their red tractors to save fuel and innovate the agriculture industry. Check it out! Over the next few weeks, some of the biggest farm equipment trade shows will be taking place including the Ft. Wayne …
Smithfield Foods Sales Completed
As reported by Hoosier Ag Today, Smithfield Foods has completed the sales of a few ventures. I thought I would pass word on this news for those interested. Below is a clip of the release. Check out the full article here. Smithfield Foods has completed the sales of both its Chinese joint venture Maverick Food Company Limited to COFCO Limited …
Agriculture In Action
In an effort to promote myself as an agriculture speaker available for keynotes and workshops, I have launched a new blog spot I hope you will all check out. It’s called Agriculture in Action, and it features the ins and outs of my life as a cattle rancher, as well as my travels across the country promoting the beef industry. …
Mom Logic Concerned About Beef
Although I don’t have children of my own yet, I have run across the website Mom Logic on multiple occasions in my work as an agriculture advocate. It’s a place where moms can discuss everything from kids, to relationships, to fashion, to dieting and even to share recipes with one another. The motto of Mom Logic is, Real Stories, Real …