The ag retail model is on the cusp of a transformation, as more and more technology is introduced to the market. This technology is making it easier to connect with and provide value to farmers, but also requires ag retail to adopt these new methods to stay relevant in today’s ever-changing world. At the recent Tech Hub LIVE Conference Matt …
Ethanol Rides Into Sturgis Again
The Renewable Fuels Association is back at the Buffalo Chip Campground this week to host the 81st annual Sturgis Motorcycle Rally festivities. RFA will once again host “Free Fuel Happy Hours” to help educate motorcycle enthusiasts about the benefits of using ethanol-blended fuels, and will also sponsor the annual Legends Ride on Monday, Aug. 9, which will feature South Dakota …
Next Gen NAMA Award Winners Honored
The National Agri-Marketing Association (NAMA) honored the winners of the Next Gen NAMA Award at the 2021 Agri-Marketing Conference, July 20-22 in Kansas City. This award was developed to celebrate the next generation of leaders. Honorees are nominated from within their company or through chapter or national leadership. The recipients for 2021 are: Katie Ertmer – Senior Manager, Client Lead …
Koch Agronomic Services at AMS
Koch Agronomic Services was one of the companies exhibiting at the Ag Media Summit this week in Kansas City. Tim Laatsch, director of agronomy, says it gave them a chance to meet with ag media and tell them what is new with Koch. “At Koch we strive to be the leading technology solutions provider to maximize plant performance and minimize …
Benson Hill Launches Food System Innovators Program
Benson Hill, Inc., today announced the launch of the Benson Hill Food System Innovators Program to collaborate with leading farmers and evaluate its technologies in commercial production environments. Insights from the FSI Program will further expand the capabilities of the Company’s proprietary CropOS® technology platform and optimize field-specific product outcomes and quality traits. One near-term focus of the FSI Program …
Retired Sen. Roberts Keynotes AMS
Retired Sen. Pat Roberts (R-KS) was happy to see many old friends in the farm publication world at the official opening of the 2021 Agricultural Media Summit in Kansas City Monday and he had plenty of stories and opinions to share. The former senator, who served 40 years in Congress and just retired last year, believes carbon capture and climate …
Traction Introduces Agronomy Solutions
Traction has introduced a new lineup of agronomy management tools for both service providers and farmers. Solutions include an agronomy mobile app and web application, designed for soil sampling, soil fertility, lab integrations, recommendations and prescription generation. Traction Agronomy is focused on simplicity, efficiency, and profitability, helping farmers apply the right product at the optimum rate and right time to …
Tech Hub Live is Latest Meister Media Event
Meister Media Worldwide has been serving agricultural markets around the world since 1932, and while the company was built upon an impressive array of farm-focused magazines, the event side of the business continues to grow in importance. The recent Tech Hub LIVE conference in Des Moines is the latest edition to the Meister Media family of events says Chairman and …
Technology Powering In-Season Decision Making
Satellite and aerial imagery have been available for decades, and recent innovation has greatly advanced the ease and quality of drone imagery, but farmers and their advisers are still struggling with making the technology pay off. A panel of experts at Tech Hub LIVE last week discussed what it will take to better extract the use and value of this technology. Jeremy …
Precision Ag as a Process, Not a Product
Precision agriculture has come a long way over the past couple of decades, to the point where it has gone beyond individual technologies to integrated systems, which is becoming increasingly important in the sustainability economy. FieldReveal CEO Matt Hesse told attendees at last week’s Tech Hub LIVE conference that sustainability will be an increasing consideration for growers in their decision …