We’ve got our minutes back. As in The Minute, brought to you by FMC. FMC Corporation will produce 12 new episodes of The Minute to help growers prepare for the 2017 season. The Minute series is designed to provide growers and retailers timely information about current agronomic issues impacting their businesses. “Our host, Jake Turner, is back traveling the country, …
It’s Time for #CFWF16 in Saskatoon
I’ll be traveling with Case IH this week to attend the 2016 Canadian Farm Writers Federation Conference. This year we will be in Saskatoon. It’s another Canadian place I’ve never been. This annual conference has been a great way to see parts of Canada I’ve never had a chance to visit. And I have made lots of good friends as …
Get Consumer Marketing Inspiration for Ag Marketing Success
One of the breakout sessions during the NAMA Fall Conference was a presentation by Stacie Marshall, Bayer CropScience. The session title was “Working Together to Help Growers: What Agriculture Can Learn From Consumer Marketing.” Stacie started out by dispelling some myths about farmers that she has heard, even from people involved in agricultural marketing. For example, some people still believe …
Professional Dev Awards at #NAMAFall16
The National Agri-Marketing Association honored the winners of the Professional Development Awards of Excellence today. I’ve recorded their comments upon receiving the awards. Let’s start with Marcy Tessmann. Marcy is the recipient Communicator of the Year Award. Listen to Marcy’s comments here: Next up is Bill Brozak, Colle + McVoy/Exponent. Bill received the Public Relations Professional Award. These awards are …
#NAMAFall16 Underway
Hello from the National Agri-Marketing Association Fall Conference in Raleigh, NC. Here’s the good looking executive committee during our welcome reception last night. We’re into the meat of the program today with our keynote session taking place now featuring Gerry O’Brion, “What Big Brands Know: Navigating Change. Breakout sessions occur after that before our evening reception. I’m collecting photos from …
A New Holland NHDrive ZimmCast
A self driving tractor generated a lot of buzz during the Farm Progress Show. New Holland, a sponsor of our event coverage, had their brand new autonomous concept tractor displayed in the center of their show lot and it was getting a lot of attention. In this week’s program I talked with New Holland’s Dan Halliday to get a detailed …
It’s #NAMAFall16 Week
It’s time for the 2016 National Agri-Marketing Association Fall Conference. Yours truly is headed that way today. Want to know who is going to be there? Check here. This year our keynote sessions will contribute to your career success. From wanting to achieving, learn simple steps to accomplish your goals and accelerate your success. Change is inevitable; discover how to …
Wow What a Concept from New Holland – NHDrive
It’s two tractors in one which gives you maximum flexibility. It’s the NHDrive concept tractor from New Holland. Just announced at the Farm Progress Show this machine has the capability to be driven with the attached cab just like a normal tractor. But can also run driverless and be controlled by a portable device or computer. I spoke with Bret …
New Two-Wheel Drive T6 Series Tractor from New Holland
New Holland introduced a new two-wheel-drive version of its premium T6 series tractor, available starting first quarter, 2017. At the recent Farm Progress Show Michael Cornman, New Holland Agriculture Segment Marketing Manager – Under 140 HP Tractors, talked with farm journalists about the new model. The 2WD version offers enhanced maneuverability on two wheels for sharper turning, making it perfect …
#IFAJTour16 – Part 12 – Bayer Phytobac
Here is my final episode in a series from tour stops during the 2016 IFAJ Congress in Germany. In this program David Lembrich, Product Stewardship Manager at Bayer gives us an overview of the Bayer Phytobac system. This is a system Bayer has created to prevent contamination of surface waters. An example would be a crop protection products. Any pesticides …